Mathematics,Models,and Marketing

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BENJAMIN, B. , JOLLY, W. P. & MAITLAND, J. (1960). Operational research and advertising: theories of response . Operat. Res. Quart. 11, 205-218 .

BUZZELL, R. D. et al. (Eds.) (1961). Mathematical models and methods in marketing. Homewood. Ill.: Irwin .

HARARY, F. & LImsTEIN, B. (1962). The dynamics of brand loyalty: a Markovian approach . Opns. Res. 10, 1-18 .

HERNITER, J. D. & HOWARD, R. A. (1964). Stochastic marketing models. In D. B. Hertz . & R. T. Eddison (Eds.), Progress in operations research, Vol. 2. New York: Wiley .

KUEHN, A. A. (1961). A model for budgeting advertising. In R. D. Buzzell et al. (Eds.), Mathematical models and methods in marketing. Homewood, Ill.: Irwin .

LEE, A. M. & BURKART, A. J. (1960). Some optimization problems in advertising media planning . Operat. Res. Quart. 11, 113-122 .

LEE, A. M. (1962). Decision rules for media scheduling: static campaigns . Operat. Res. Quart. 13, 229-242 .

LEE, A. M. (1963). Decision rules for media scheduling: dynamic campaigns . Operat. Res. Quart. 14, 365-372 .

LONGTON, P. A. & WARNER, B. T. (1962). A mathematical model for marketing . Metra 1, 297-310 .

MAFFEI, R. B. (1960). Brand preferences and simple Markov processes . Opns. Res. 8, 210-218 .

MAGEE, J. F. (1953). The effect of promotional effort on sales . Opns. Res. 1, 64-74 .

TAYLOR, C. J. (1963). Some developments in the theory and application of media scheduling methods . Operat. Res. Quart. 14, 291-306 .

VIDALE, M. L. & WOLFE, H. B. (1957). An operational research study of sales response to advertising . Opns. Res. 5. 370-381 .