Abstract
The objective of this article was to validate the Spanish version of a prosociality scale that evaluates prosociality toward family members, friends, and strangers. This objective was developed in two studies. In Study 1, exploratory factor analysis was conducted to test the construct validity of the scale. The reliability was tested using McDonald’s omega coefficient and coefficient H. In Study 2, confirmatory factor analysis was conducted to confirm the structure of the scale. Moreover, the convergent validity of the Prosocial Behavior Scale toward Different Targets was studied by analyzing its correlation with other well-known scales: the Prosocial Tendencies Measure and Interpersonal Reactivity Index.
Keywords
Introduction
Several studies have shown that prosocial behavior varies depending on who is in need (Mesurado et al., 2018; Padilla-Walker and Christensen, 2011; Padilla-Walker et al., 2018). Therefore, it is important to have validated and reliable scales to measure prosocial behavior toward different targets to better understand how effective they are. In this article, we developed two studies to test the construct validity (Study 1), convergent validity (Study 2), and reliability (Studies 1 and 2) of the Spanish version of the Prosocial Behavior toward Different Targets Scale.
Prosocial behavior: Motivation and target
Prosocial behaviors are any kind of voluntary act intended to benefit other individuals (Chaparro and Grusec, 2016; Eisenberg and Mussen, 1989). Although prosocial behaviors are focused on helping others, they also enable ‘the individual actors themselves to flourish as inherently social beings’ (Hepach and Warneken, 2018: iv).
Prosocial behaviors represent a wide range of actions, from the smallest act of giving someone a pen (Warneken and Tomasello, 2009) to the highest act of altruism of giving one’s life for others. Several researchers have discussed whether prosocial behaviors are motivated by a genuine concern for others, such as compassion for other people’s circumstances, or whether they just hide selfish motivations, such as the pursuit of social recognition or rewards (Grossmann, 2018). Batson et al. (1981) argue that the motivations that lead someone to help another person in need may be both altruistic and egoistic. To know what the behavior represents, we need to take into account the ultimate goal of the actor. If the goal of the helper is to achieve personal gain or to avoid a negative state, the act is considered egoistic. However, if the ultimate goal of the helper is to reduce the distress of the other person or to increase her or his welfare, the act is considered altruistic.
Based on these distinctions, Carlo and Randall (2002) developed a scale for adolescents to measure different types of motivations for helping someone. The scale was called the Prosocial Tendency Measure (PTM), and it was used in studies conducted in the United States (McGinley et al., 2014), the Czech Republic (Mlcák and Záskodná, 2008), and Turkey (Tuncel, 2010). Moreover, the PTM was translated into Spanish and validated by Richaud et al. (2012). The validation results suggested the presence of four different prosocial helping tendencies: public (extrinsic motivation from a search for social approval), anonymous (tendency to benefit another person without this person knowing it), responsive (external motivation from other requirements), and altruistic (intrinsically motivated to help others) (Mesurado et al., 2018).
Prosocial behaviors may also differ depending on who the target of such behaviors is; providing help to a friend is not the same as helping a family member or a stranger. For example, it is likely that children behave more prosocially with their family members than with strangers (Padilla-Walker and Christensen, 2011), and during adolescence, friends become the major target of these prosocial behaviors (Padilla-Walker et al., 2015). Even within families, individuals behave differently depending on the target; for example, girls tend to be more prosocial with their mothers and grandparents than with other family members (Kumru, 2002).
To measure prosocial behavior toward different targets, Padilla Walker and Christensen (2011) used a modified version of the Kindness and Generosity subscale of the Value in Action Inventory of Strengths developed by Peterson and Seligman (2004). The original subscale was developed to measure prosocial behavior toward strangers (e.g. ‘I really enjoy doing small favors for people I do not know’). However, Padilla Walker and colleagues added similar items to assess prosocial behavior toward friends and family members (e.g. ‘I really enjoy doing small favors for my friends/family’). Although this adaptation has been used in several studies, to the best of our knowledge the psychometric properties of the scale have not been evaluated. Because this scale may be useful to assess prosocial behaviors depending on the target of such behaviors, the objective of this article is to study the psychometric properties of the scale.
Empathy and prosocial behavior
Empathy has long been related to prosocial behaviors (Davis, 1983; Eisenberg and Fabes, 1990; Eisenberg and Miller, 1987; Eisenberg et al., 2010; Lockwood et al., 2014), and in recent years this relationship has been explained by neural components (Morelli et al., 2012). Davis (1983) understands empathy as the reactions that a person experiences when observing another individual’s emotional states. Some authors differentiate two components of empathy: the affective component, which is considered the observer’s visceral response to the affective state of another individual (also known as sympathy), and the cognitive component, in which the observer takes the perspective of the other person and attributes a mental state to him or her (Baron-Cohen and Wheelwright, 2004; Davis, 1980). Several authors have found a relationship between both components of empathy and prosocial behaviors (Eisenberg et al., 2001; Lockwood et al., 2014; Mesurado et al., 2018), although others authors have argued that prosocial behaviors are more closely related to the affective component than to the cognitive component (Nichols, 2001).
It is important to note that Eisenberg and Fabes (1990) distinguish sympathy (or empathic concern, in Davis’ conceptualization) from personal distress. While sympathy involves other-oriented desires for the other person to feel better, personal distress is a self-oriented desire to reduce one’s own distress (Eisenberg and Fabes, 1990). Prosocial behavior has been positively associated with sympathetic responding, but personal distress reactions have been associated with lower levels of helping behaviors (Eisenberg and Fabes, 1990). However, this dispositional factor may only promote prosocial acts when directed toward friends and family and may not have much effect on prosocial acts toward strangers.
Our study
The objective of this article was to validate the Spanish version of a prosociality scale that evaluates prosociality toward family members, friends, and strangers. This objective was developed in two studies.
In Study 1, exploratory factor analysis (EFA) was conducted to test the construct validity of the scale. The reliability was tested using McDonald’s omega coefficient and coefficient H. Previous research has indicated that McDonald’s omega and coefficient H are stronger coefficients for measuring reliability than Cronbach’s alpha because they are not affected by the number of items (McNeish, 2017).
In Study 2, confirmatory factor analysis (CFA) was conducted to confirm the structure of the scale. Moreover, the convergent validity of the Prosocial Behavior Scale toward Different Targets was studied by analyzing its correlation with other well-known scales: the Prosocial Tendencies Measure (PTM), which assesses different motivations to help others, and the Interpersonal Reactivity Index (IRI), which assesses two aspects of empathy (cognitive and emotional components).
Method
Study 1
Participants and procedure
The sample included 539 participants from 18 to 25 years old (33% male, M = 22.13 years old; SD = 1.91) from Córdoba, Argentina. The participants were undergraduate students from five different majors recruited from an Argentinean university. Participation was voluntary, participants did not receive any compensation, and the confidentiality of the responses was guaranteed. The students completed the scale during class.
Instrument
Prosocial Behaviors toward Different Targets: strangers, friends, and family
Students completed the adapted version, created by Padilla-Walker et al. (2018), of the Kindness and Generosity Inventory of Strengths (Peterson and Seligman, 2004). The questionnaire consists of 27 items. Nine items measure prosocial behavior toward each of the targets (strangers, friends, and family), which participants rated on a 5-point scale ranging from 1 (not at all like me) to 5 (very much like me). Items included ‘I voluntarily help my neighbors’ (prosocial behaviors toward strangers), ‘I really enjoy doing small favors for my friends’ (prosocial behaviors toward friends), and ‘I help my family even if it is not easy for me’ (prosocial behaviors toward family members). The score of the dimensions is obtained from the average score of each item.
Results
Parallel analysis and EFA
Parallel analysis (PA) was used to determine how many dimensions could be identified in the scale. The PA was conducted using the FACTOR program developed by Lorenzo-Seva and Ferrando (2006). The results indicated the presence of three dimensions.
Then, EFA was conducted. The Kaiser–Meyer–Olkin (KMO) statistic obtained indicated that the data were adequate to continue with a factor analysis (KMO = .91). The principle axis method with oblimin rotation was used to extract the factors. Table 1 shows the factor loading for each item and total variance for each dimension of the scale.
Results of the principal axes, structure matrix, and oblimin rotation of prosocial behavior toward different targets.
PB: prosocial behaviors.
The three factors showed moderate correlation: prosocial behavior toward strangers correlated with prosocial behavior toward friends (r = .37, p ⩽ . 001) and with prosocial behavior toward family (r = .31, p ⩽ . 001); prosocial behavior toward friends correlated with prosocial behavior toward family (r = .68, p ⩽ . 001).
Reliability
McNeish (2017) states that the omega coefficient does not assume the Tau equivalence as Cronbach’s alpha does. This means that the omega coefficient assumes that each item in an instrument may contribute unequally to the total score of the instrument, while Cronbach’s alpha assumes that each item contributes equally. Moreover, Cronbach’s alpha assumes that items included in an instrument are continuous and have normal distributions. McNeish (2017) and Hancock and Mueller (2001) suggest using the coefficient H as an index of maximum reliability to obtain an optimal weighting of the instrument. Furthermore, the advantage of the coefficient H is that it is not affected by the inclusion of poor items.
In this study, the dimension of prosocial behavior toward strangers obtained an ω of.75 and a coefficient H of .77, the dimension of prosocial behavior toward friends obtained an ω of .89 and a coefficient H of .92, and the dimension of prosocial behavior toward family members obtained an ω of .91 and a coefficient H of .93. Thus, the three dimensions of the scale have good levels of reliability.
Study 2
Participants and procedure
The sample included 458 participants from 18 to 24 years old (31% male, M = 21.62 years old; SD = 1.61) from Córdoba, Argentina. The participants were undergraduate students from six different majors recruited from an Argentinean university. Participation was voluntary, participants did not receive any compensation, and the confidentiality of the responses was guaranteed. The students completed the scale during class.
Instruments
Prosocial Behaviors toward Different Targets
The same scale version from Study 1 was used in Study 2. The McDonald omega coefficient was .77 and coefficient H was .79 for the prosocial behaviors toward strangers dimension, McDonald’s omega coefficient was .88 and coefficient H was .89 for the prosocial behaviors toward friends dimension, and McDonald’s omega coefficient was .91 and coefficient H was .93 for the prosocial behaviors toward family dimension.
Prosocial Tendency Measure
To measure the different types of prosocial behaviors, namely altruistic, responsive, public, and anonymous, students responded to the Spanish version of the PTM by Carlo and Randall (2002) (Richaud et al., 2012). The scale consists of 21 items on a 5-point scale ranging from 1 (does not describe me at all) to 5 (describes me very well), with sample items such as ‘I can help others best when people are watching me’ (public, Cronbach’s α in the present sample .80), ‘I think that helping others without them knowing is the best type of situation’ (anonymous, Cronbach’s α in the present sample .79), ‘I respond to helping others when the situation is highly emotional’ (responsive, Cronbach’s α in the present sample .81), and ‘I often help even if I don’t think I will get anything out of helping’ (altruistic, Cronbach’s α in the present sample .63).
Empathy
Considering its multidimensionality, empathy was evaluated with the IRI (Davis, 1980), which measures both components of empathy: the affective component, which includes empathic concern and personal distress dimensions, and the cognitive component, which includes perspective taking and fantasy dimensions. The measure includes 28 items (seven for each dimension) on a 5-point scale ranging from 1 (does not describe me well) to 5 (describes me very well). For this study, we considered only the perspective-taking and empathic concern dimensions, which are the most commonly used dimensions to evaluate empathic disposition. Perspective taking involves understanding another’s point of view (e.g. ‘I believe that there are two sides to every question and try to look at them both’), and empathic concern involves the feeling of care, compassion, and concern for others (e.g. ‘I would describe myself as a pretty soft-hearted person’). Cronbach’s α in the present sample was .70 for perspective taking and .71 for empathic concern.
Results
Confirmatory factor analysis
CFA was used to test the three-dimensional structure of the scale using the AMOS Graphics program Version 19. Because multivariate normality was not found, the unweighted least squares (ULS) method was used. The results show that the three-factor model of the prosocial behaviors toward different target dimensions fit the data relatively well: χ2 = 1712.35, df = 321, p ⩽ . 001, χ2/df = 5.3, goodness of fit index (GFI) = .92, AGFI = .91, comparative fit index (CFI) = .95, standardized root mean square residual (SRMR) = .08, root mean square error of approximation (RMSEA) = .08. The model is depicted in Figure 1, and the Spanish version of the scale is shown in the online Supplemental Material.

The Path diagram of the Prosocial Behavior toward Different Targets Scale. Standardized factor loadings are shown on the straight arrows, whereas factors’ terms intercorrelations are shown on the curved arrows.
Relationship of the Prosocial Behaviors toward Different Targets Scale with the PTM and IRI
To study the convergent validity of the Prosocial Behaviors toward Different Targets Scale, we correlated each dimension (prosocial behaviors [PB] toward strangers, friends, and family) with the PTM by Carlo and Randall (2002) and with the IRI by Davis (1980). The results of the Pearson correlation indicate that there is a moderate positive association of prosocial behavior toward strangers with the two dimensions of empathy (perspective taking r = .31, p < .001 and empathic concern r = .23, p < .001) and with anonymous (r = .34, p < .001) and responsive (r = .48, p < .001) prosocial tendencies. However, there is no relationship between prosocial behavior toward strangers and altruistic and public prosocial tendencies. Moreover, there is a moderate positive association of prosocial behavior toward friends and family members with the two dimensions of empathy (perspective taking with PB toward friends r = .28, p < .001 and family members r = .27, p < .001; empathic concerns with PB toward friends r = .38, p < .001 and family members r = .28, p < .001) and with responsive prosocial tendencies (PB toward friends r = .39, p < .001, PB toward family r = .25, p < .001). Furthermore, the results indicate a weak positive relation between prosocial behavior toward friends and family and altruistic (PB toward friends r = .10, p < .01, PB toward family r = .12, p < .01) and anonymous (PB toward friends r = .16, p < .001, PB toward family r = .10, p < .01) tendencies and a weak negative association with the public prosocial tendency (PB toward friends r = –11, p < .01, PB toward family r = –.10, p < .01) (see Table 2).
Summary of intercorrelations, means, and standard deviations for scores on prosocial behaviors and empathy
PB: prosocial behaviors; M: mean; SD: standard deviation.
p < .01; **p < . 001.
Discussion
Because the effects of familiarity and anonymity on prosocial behavior vary across individuals, it is important to have a validated scale to adequately measure prosociality toward different targets. The objective of this article was to study the psychometric properties of the Spanish version of the Prosocial Behavior toward Different Targets Scale. In Study 1, we explored the existence of a three-dimensional model of the scale. Both PA and EFA confirmed the three-factor model identifying prosocial behavior toward strangers, family members, and friends. The total model explained 51.31% of the variance. There is no accurate indicator of how much total variance should explain the EFA of an instrument. However, some literature suggests levels of 50% and higher (Watson, 2017), whereas other studies recommend 60% or even 75% (Henson and Kyle Roberts, 2006; Watson, 2017).
Our results indicated that the strongest dimension was prosocial behavior toward family members, followed by prosocial behavior toward friends and finally toward strangers. These results are consistent with the literature because different studies have shown that prosocial behaviors toward strangers are less common than prosocial behaviors directed toward people with whom a person has some kind of emotional relationship. Previous studies have shown that to maintain certain relationships, people act more prosocially within the group (Eberly and Montemayor, 1999) and act less prosocially with outsiders of or strangers to that group when there is no relational motivation to help (Padilla-Walker and Christensen, 2011).
The second objective of this article was to confirm the three-factor structure of the scale and study the convergent validity of the prosocial behavior scale toward different targets with two well-validated scales: the PTM developed to assess different motivations to help others and the IRI to assess two aspects of empathy (cognitive and emotional components). The results confirmed the three-factor model of the scale and adequate convergent validity with the empathy and prosocial tendency scales. Specifically, the results indicated that the perspective-taking and empathic concerns, cognitive and emotional components of empathy, are related to prosocial behavior toward three different targets: strangers, family, and friends. These results are consistent with several previous studies indicating that both aspects of empathy are closely related to the emergence of prosocial behavior (Mesurado et al., 2018).
Another important indication of the construct validity of the scale is the relationships with the prosocial behavior tendencies. The anonymous and responsive prosocial tendencies are related to prosocial behavior toward the three targets studied. Importantly, the anonymous prosocial tendency is most strongly related to prosocial behavior toward strangers, while the responsive prosocial tendency is related to the three targets in a similar way. This could be because it is more difficult to act prosocially in an anonymous way with a relative or friend than with a stranger, in terms of keeping one’s identity hidden during a prosocial action. On the other hand, the responsive prosocial tendency emerges from other requirements, so it is unsurprising that it is associated with the three targets of strangers, friends, and family members in a similar way.
The findings indicate that the public prosocial tendency, motivated by selfish reasons, is negatively related to prosocial behavior toward family and friends and is not related to prosocial behavior toward strangers. It is important to highlight that this study found a significant but weak association between prosocial behavior toward family and friends and the altruistic prosocial tendency, but no relation between this tendency and prosocial behavior toward strangers. These results are consistent with previous studies that showed that altruistic behavior is strongly influenced by the level of familiarity with the recipient (Wynn et al., 2018).
In summary, these results confirm that these two scales (Prosocial Behavior toward Different Targets and the PTM) are not substitutable; instead, they provide differentiated information on complementary aspects of prosocial behavior. These results are consistent with recent studies that have shown that different predictors of each type of prosocial behavior can be identified (Mesurado et al., 2018). For example, prosocial behavior toward family and toward friends is motivated more by the parental variable than by empathy and positive mental state, while prosocial behavior toward strangers is more motivated by positive mental state and empathy than by the parental variable. Moreover, the same study showed that these three variables (positive mental state, empathy and parental variables), empathy, and prosocial flow explained similar percentages of variance in the different types of the PTM (altruistic, anonymous, responsive, and public) (for more details, see Mesurado et al., 2018).
Limitations and future studies
In the future, it would be interesting to apply and test the stability of the three-model structure of the Prosocial Behavior toward Different Targets Scale in other Spanish-speaking countries, such as Latin American countries and Spain. Moreover, testing the invariance of the model across different countries and with participants of different ages may strengthen our results. Furthermore, it is necessary to test the convergent validity of the scale by studying its correlations with other constructs related to prosocial behavior, such as positive emotions and gratitude.
Supplemental Material
Supplementary_Material – Supplemental material for Validation of the Spanish version of the Prosocial Behavior toward Different Targets Scale
Supplemental material, Supplementary_Material for Validation of the Spanish version of the Prosocial Behavior toward Different Targets Scale by Belén Mesurado, Paulina Guerra, Florencia De Sanctis and Lucas Marcelo Rodriguez in International Social Work
Footnotes
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This project was made possible through the support of a grant from Templeton World Charity Foundation, Inc. to Belén Mesurado (TWCF0275). The opinions expressed in this publication are those of the authors and do not necessarily reflect the views of Templeton World Charity Foundation, Inc.
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