Historically Black colleges and universities (HBCUs) have been subjected to harsh criticism within the higher education community. A common theme is that the shared and archaic mission of these institutions compromises academic standards and keeps individual schools from effective leadership and competing for financial resources and quality students. A content analysis of the mission and vision statements from HBCUs was performed, and key linguistic components found to constitute a well-conceived, viable, and easily diffused institutional vision were isolated. The prevalence of these components in comparison to other types of academic institutions is discussed, and ways in which this information can be used to address the current challenges facing HBCUs are presented.
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