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Book Reviews : How TO EVALUATE MASS COMMUNICATIONS. Jack B. Haskins. The Ad vertising Research Foundation,Inc.,1968. 87 pages,$4.00

International Journal of Business Communication

Impact Factor: 3.2 / 5-Year Impact Factor: 4.1

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First published online October, 1969

Book Reviews : How TO EVALUATE MASS COMMUNICATIONS. Jack B. Haskins. The Ad vertising Research Foundation,Inc.,1968. 87 pages,$4.00

Volume 7, Issue 1

https://doi.org/10.1177/002194366900700111

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