Abstract
Unlike most studies that focused on specific innovations, this study systematically analyzed farmers’ adoption of agricultural innovations in general. It reports willingness to pay (WTP; willingness to accept (WTA)) as a proxy for adoption, its determinants, applied methods, and statistical models. After searching and screening, 80 studies qualified for review. Majority (n = 30) of studies focused on farmers’ WTP for innovations in agricultural water provision or environmental and crop protection (n = 35), while the remaining studies handled crop or animal improvement innovations. Most studies were performed in developing countries, using stated preference methods for economic valuation, with 55% of the studies (n = 44) applying contingent valuation compared to 39% taking choice modeling approach. While farmers are generally willing to pay premium for improvement in agriculture technologies, WTP (WTA) depends on the innovation (system). For example, premiums ranged from about 0.125 to 2 USD/m3 of water depending on water supply (e.g. ground vs. surface water). Furthermore, the determinants of farmers’ WTP can be grouped into sociodemographic, biophysical, technological, institutional, and behavioral factors. As illustrated by relatively high WTP, the review demonstrates that farmers embrace most innovations, regardless of the context and methods applied.
Introduction
The importance of sustainable agricultural production in improving and maintaining the health of humans, animals, soil, and environment has been well-documented. For example, organic and conservation agriculture have been fronted as protective to the soil (Siddique et al., 2012). Planting companion crops to tackle the challenges of stem borers in grains, weeds, and degraded soil has been demonstrated to increase grain yield sustainably (Khan et al., 2014). Such innovations in agricultural production have huge potential to increase food production and improve health and nutrition as well as maintain environmental integrity (Carletto et al., 2015; Welch and Graham, 2005). Nevertheless, their adoption by farmers, especially smallholder farmers in developing countries, has been slow and low (Kabunga et al., 2012; Mausch et al., 2018). Innovations can be broadly defined as new, more effective or better technologies, tools, processes, concepts, information, ideas, or actual practice employed to produce goods and services (Bigliardi and Galati, 2013; Glover et al., 2016). Here, agricultural innovations are considered as technological advances or processes (farming practices) that can substantially improve yield and the production function (Feder and Umali, 1993), or natural capital (e.g. soil quality), and food and nutrition security.
The adoption of innovations is complex and involves a mental process that highly depends on the innovativeness of the receiver (Rogers, 1995). Thus, farmers’ adoption of innovation depends on personal and social characteristics and the need for the innovation, among many other factors (Kamrath et al., 2019; Meijer et al., 2015; Rogers, 1995). Regarding the factors that aid adoption of agricultural innovations, however, literature has remained rather inconclusive. A number of studies have considered different determinants as important in adoption decisions by farmers (Kabunga et al., 2012; Pannell et al., 2014). The failure to find unequivocal determinants of adoption could be related to the complex interaction of factors that influence farmers’ decision-making (Aubert et al., 2012; Meijer et al., 2015) and the wide variety of methodological approaches applied by the researchers. The currently existing review studies on adoption of agricultural innovations have specifically examined single types of innovations, such as agroforestry (Mercer, 2004), precision agriculture (Tey and Brindal, 2012), agricultural management (Baumgart-Getz et al., 2012), and conservation agriculture (Knowler and Bradshaw, 2007; Pannell et al., 2006). Without neglecting the contributions of these innovation-specific reviews, a more comprehensive review on all types of agricultural innovations is needed to better understand the motivation for adoption. More than two decades ago, Feder and Umali (1993) carried out such a review, though in a non-systematic way, which is known to increase the risk of selection bias (Wong et al., 2008). In addition, many of the reviews did not consider the methods used to explain adoption.
This study aimed at conducting a systematic review on farmers’ adoption of agricultural innovations. Due to the wide diversity of measures reported in farmer adoption literature, our study specifically focused on economic valuation studies, that is, studies that elicit farmers’ willingness to accept (WTA) or willingness to pay (WTP) for innovations that they have adopted (ex post) or are intending to adopt (ex ante). As the uptake of agricultural technologies often requires willingness and financial ability of farmers, WTP/WTA is considered as an important proxy for adoption (intention) of an innovation (Matuschke et al., 2007; Tey and Brindal, 2012). This approach is especially useful in a developing country’s context where (smallholder) farmers may have preferences for certain (aspects of) innovations but often fail to adopt them due to financial constraints (Collier and Dercon, 2014; Douthwaite et al., 2001).
Our study differs from past reviews on adoption of agricultural innovations in three ways: (1) it offers the first systematic review on adoption of agricultural innovations by farmers while looking at the wide spectrum of agricultural innovations. As such, it helps to compare determinants that are consistent across different types of farm innovations; (2) it focuses on farmers’ WTP/WTA as an important proxy of adoption; and (3) it provides insights in the variety of economic valuation methods and the statistical models used to, respectively, analyze WTP and its key determinants.
Methods
Study selection
The scope of this review on farmers’ WTP (WTA) was intentionally broadened to capture the breath of agricultural practices that are innovative in nature, without specifically relying on one type of innovation.
Articles published up to January 2019 were searched from Web of Science using combinations of key words and their synonyms. We relied upon a broad list of key words based on previous reviews and articles that cover (related) topics of farmers, WTP (proxy for adoption), and agricultural innovations. We did not identify any studies that provided a systematic review on farmers’ WTP/WTA as a measure of adoption of agricultural innovations.
The key words for farmers included: Farmer* OR “farming household*” OR “primary producers” OR landholder* (Osborne et al., 2012; Pannell et al., 2006, 2014). The key words for WTP/WTA, which were extended with synonyms for adoption to ensure that all economic valuation studies were included, are: adopt* OR accept* OR choice OR choos* OR preference* OR “willingness-to-pay” OR similar OR “willingness to accept” OR similar OR “willingness-to-adopt” OR similar (De Steur et al., 2016; Lewis and Pattanayak, 2012; Or and Karsh, 2009; Peek et al., 2014). The key words for agricultural innovations were based on the works of Andersson and D’Souza (2014), Baumgart-Getz et al. (2012), Knowler and Bradshaw (2007), Rosenstock et al. (2016), and Tey and Brindal (2012) and included innovation* OR intervention* OR technolog* OR “improved variet*” OR “plant variet*” OR “high yielding variet*” OR bioforti* OR similar. The search resulted in a total of 8180 references that were subjected to screening.
Screening process
While this study aimed at providing a comprehensive overview of farmer adoption studies, only studies that conform to the following main inclusion criteria were included: (1) the study was done at a farm level, looked at adoption of innovations by farmers; (2) the study is original (collected primary data) and written in English; (3) the study employed quantitative or mixed methods of research; (4) the study reported WTP (e.g. full price or premium) and methods used to measure WTP/WTA as well as statistical techniques; and (5) the study looked at WTP for agricultural practices or technologies, which are innovative in nature (see background for definition of innovation). As a consequence, articles targeted toward traditional agricultural practices, such as crop rotation, intercropping, or mulching, were excluded from the review, unless they have an innovative component in them (e.g. use of intercropping in integrated weed management). In addition, studies looking at the impact of the innovation (e.g. yield increase) or adoption intensity (e.g. number of technologies adopted) were excluded. Two researchers with expertise in agricultural sciences worked separately and together to decide on whether or not a particular practice reported in each article has innovative components that could qualify them for inclusion. Table 1 presents the inclusion and exclusion criteria used in the eligibility screening.
Criteria for inclusion and exclusion of references.
WTP: willingness to pay; WTA: willingness to accept.
Figure 1 shows the search and screening stages for the articles. Out of 8180 articles that were initially obtained, 5 duplicate references were removed and 6966 articles were removed after evaluating their titles, because they were not related to innovation adoption by farmers or they were reviews; 1097 articles were not eligible after studying their abstracts. The remaining 112 articles were subjected to a full-text screening and were assessed for inclusion (see inclusion criteria in Table 1). At this stage, 32 references were removed for different reasons as specified in Figure. 1. This resulted in 80 articles that were included for analysis.

Diagrammatic flow of selected studies through the screening stages. WTP: willingness to pay.
Data extraction and analysis
Key data were extracted from each study in line with the objectives of this review. The data extraction sheets captured the characteristics of the studies (e.g. authors and year), the agricultural innovation(s) studied, the methods and models employed to investigate farmers’ WTP, the reported average values, and the significant determinants of WTP/WTA. For further analysis, we particularly examined the results section of each article and especially the tables of statistical outputs to evaluate the significance of the variables and the direction of influence. Given the broad search employed in this review, articles that qualified for the review were not homogenous in the units used to express WTP and the methods, even within the same type of innovation. This made comparison across studies difficult and limited further analysis, also as indicated by Pandey et al. (2016) leading to a narrative, rather than meta-analysis. For the determinants of WTP/WTA, we classified the factors into five categories across all studies. For simplicity reasons, the terms WTP and WTA have been used interchangeably in the review, to refer to economic valuation, that is, the value that farmers place on certain (aspects of) innovations. While WTP and WTA are both economic valuation terms, we understand that some difference exists between them. We did not consider this difference as an objective in this study as it has been widely studied.
Results
Study characteristics
The study characteristics of the 80 selected studies are summarized in Table 2. In terms of type of innovation, most of the studies focused on innovations targeted toward environment and crop protection (n = 35), for example, agri-environmental schemes or payment for ecosystem services (PES), followed by improvement in agricultural water supplies (30 studies) and then crop and animal improvement innovations (n = 15). Majority of the studies were conducted in developing countries (n = 58) as compared to developed countries (n = 22). Among the former, Ethiopia dominated with seven studies, followed by India (five) and Kenya (five). For the developed countries, study locations were mainly situated in the United States (five studies), Spain (four), Germany (three), and Italy (three).
Summary statistics of studies included in the review.
Methods of assessment of WTP
The methodologies applied in terms of economic valuation and analytical methods are presented in Table 3. Most of the studies employed stated preference (SP) methods for eliciting farmers’ WTP/WTA for agricultural innovations. In quantitative terms, 44 studies applied direct valuation (contingent valuation) method, while 31 studies applied the choice modelling approach. Furthermore, different types of regression models have been used to investigate the influence of various factors on farmers’ WTP for agri-innovation, depending on the type of data (outcome measured). Analytical methods mostly applied include logistic regression, probit, latent class, and tobit models. Other less common statistical methods used include linear regression, linear (non) programming models, Monte Carlo simulation model, and hedonic model.
Methods applied and outcome of farmers’ WTP/WTA agricultural innovations.
WTP: willingness to pay; WTA: willingness to accept; WUA: water user association; IPM: integrated pest management; BMP: best management practice; PES: payment for ecosystem services; AES: agri-environmental scheme; GM: genetically modified; GMO: genetically modified organism; CVM: contingent valuation method; CE: choice experiment; LCM: latent class model; MNLM: RP: revealed preference; multinomial logit model; RPL: random parameter logit model; OLS: ordinary least square.
a The full reference list for the studies described in Table 3 can be found in the online supplementary file. The number of the individual reference in the table is matching with the numbers given to them in the supplementary document.
Variation in the measures and values of WTP
Farmers were generally willing to pay for agricultural innovations but premiums differed among the types of innovation studied. The studies that investigated farmers’ WTP for improvement in agricultural water supply mainly measured WTP in terms of the amount farmers are willing to pay for a given volume of water supplied or the amount of farmland to be irrigated. A critical look at these studies reveals that majority of farmers are prepared to pay a premium in a range of 0.1 to 2.0 USD per cubic meter of irrigation water (Table 3). In case of innovations aimed at protecting environmental integrity, both WTA to conserve the environment and WTP for innovations that result in environmental safety production or protection against weather shocks are measured, all in variable ways. For instance, farmers are willing to accept between US$50 and 200 per acre for PES (Kaczan and Swallow, 2013). For crop improvement innovations, WTP is sought for improved seeds or varieties to plant a given amount of acreage. For instance, genetically modified (Bt) cotton was valued at US$48/ha in Argentina (Qaim and De Janvry, 2003), while Bt eggplants were approximately US$66/acre in India (Krishna and Qaim, 2007).
Determinants of farmers’ WTP/WTA
The determinants of WTP by farmers largely depend on the type of innovations studied. However, through this review, we scouted common groups of determinants across the studies. As shown in Table 4, we categorized the determinants into five major groups (sociodemographic, biophysical, technological, institutional, and psychological and behavioral factors), in line with the typology of Tey and Brindal (2012). Table 5 further provides the summary of significant determinants across agricultural innovation studied.
Categories and effects of significant factors on farmers’ WTP/WTA for agricultural innovations.
WTP: willingness to pay; WTA: willingness to accept.
a Many studies investigated the effect of the different determinants presented in Table 4. Only few of these references are shown in the table. The additional references are presented in Table S1 of the online supplementary file.
Summary of number of studies, showing effect of significant factors on WTP (WTA) for different types of agricultural innovation by farmers.
Sociodemographic information relates to the farmers’ individual characteristics (e.g. age, sex, and level of education) or that of the farmers’ household (e.g. household size and income). In the studies reviewed, the most significant factors reported are education, age, gender, household income, and farming experience. While the majority of studies found positive influence of education on WTP/WTA, the influence of age has produced mixed results, with most studies indicating that younger farmers tend to pay more than the older ones. Also the level of income produced positive influence on WTP, with wealthier farmers willing to pay relatively higher premium. Family size, often related to the amount of labor for farmwork, produced mixed effects, as did gender.
Biophysical factors are the agro-ecological factors that include on-farm natural and physical properties (e.g. land and vegetation) and operational factors (e.g. acreage farmed). Under this, land owned, cultivated area and production per unit area were studied across all the innovation categories, producing positive effects on WTP/WTA. Other significant agro-ecological factors, which were more innovation specific include previous weather shocks (e.g. dry spell), water quality (salinity and Ph), sources of water (ground or surface), irrigated area, and frequency of irrigation. Dry production season and previous weather shocks positively motivated farmers to pay for water- and environment-related innovations.
Technological factors are the characteristics of the technology or innovation, such as the cost, usefulness, or the ease of use (Douthwaite et al., 2001). The cost or price involved in innovation was studied across all categories of innovations and produced a negative effect on WTP/WTA. The ease of use, usefulness, and amount of improvement in the technology have positive effects on farmers’ WTP. In the case of environmental and crop improvement innovations, the environmental adaptability (e.g. drought resistance) was found to positively affect farmers’ WTP.
Key institutional factors that were found to be significant refer to the access to information (e.g. from extension workers), credits, and remittance. The availability of incentives to conserve the environment was also found significant (Tables 3 and 4). All these factors have been found to positively affect WTP/WTA by farmers.
Psychological and behavioral factors deal with the psychological state (e.g. intention to try) of farmers and their subjective evaluation of innovative agricultural practices, often operationalized through their attitude toward the innovations (Buckley et al., 2012). Perceived risks and risk aversion produced negative effect, while trust in service providers, risk awareness, positive attitude, satisfaction, and expectation of future value generated positive effects (Table 4).
Discussion
The aim of this systematic review was to provide insights into farmers’ WTA/WTP for innovations at farm level. It specifically looked at the methods applied (economic valuation and statistical techniques) and common determinants of WTP across categories of agricultural innovations. It offers the first systematic review of farmers’ WTP/WTA as a proxy for adoption of agricultural innovations. Most existing studies on adoption of agricultural innovations consider a specific type of innovations. We have taken a different direction by looking at a large range of innovations. As the results are not linked to a specific innovation, our approach takes the advantage of providing more comprehensive results. For example, we provide the most significant determinants of farmers’ WTP/WTA, across different innovations. Due to our wide approach, however, caution is needed when comparing different innovations.
Majority of the studies have been carried out in developing countries. This is in line with the focus of the sustainable development goals (SDGs), which predispose that innovations, including those in agriculture, have to be transferred from developed to less-developed countries (Stafford-Smith et al., 2017). The developing nations have lagged behind in adoption of agri-innovations, which would be important in realizing the SDG number two, which focuses on eliminating hunger and food insecurity while promoting sustainable agriculture (Mugambiwa and Tirivangasi, 2017). Thus, there is need to promote adoption of farm-level innovations in developing countries, where agriculture remains the main pillar for economic growth (Adenle et al., 2018). Through this review, insights have been provided on the factors that need to be considered to promote adoption of such innovations. The fact that most of the studies have focused on water supply and environmental-related innovations shows the importance of these factors in sustainable food production. In fact, the water, energy, and food nexus has been proposed as a key strategy to achieve sustainable food production and is acknowledged in a number of SDGs (Giupponi and Gain, 2017). In view of the SDGs and the role of agriculture in reducing hunger and malnutrition, however, future research also need to focus (more) on understanding farmers’ WTP to adopt those innovations that directly increase food production. The findings regarding the specific objectives of this review are discussed below pointing out the possible areas for further investigation.
The role of methods
Approaches for measuring WTP or WTA (economic valuation) can be placed in two broad categories: the revealed preference (RP) and the SP methods. Most of the studies reviewed could have applied SP methods because these methods are able to estimate both the use and the nonuse values of a product or a service, compared to the RP approaches that measure only the use values (Bozorg-Haddad et al., 2016; Saldías et al., 2016). In fact, most studies measured WTP for water and environmental improvement innovations. Both types of innovations contain and require measuring nonuse values (e.g. sustainability of irrigation water innovations), making them suitable avenues for application of SP methods. In addition, such approaches are direct and do not involve monetary incentives or a lot of logistics to provide the actual product during the WTP estimation (McIntosh et al., 2013). However, when applying these (SP) methods, one has to be aware of the possible hypothetical bias that comes with asking the participants to bid for products that are not available at the bidding time. Future studies ought to be aware of these biases and how to minimize them. One way of reducing such biases is by applying cheap talk.
Considering the statistical approaches applied, a mixed logit model was commonly applied in studies that used CE in their WTP estimation, mainly because in CE, choices are based on the utility derived from attributes of a product or service (Kaczan and Swallow, 2013). However, studies often also apply the latent class model and random parameters logit model in CEs, because these methods relax the assumption of homogeneity in preferences (Asrat et al., 2010; Villanueva et al., 2015). The most common statistical model applied to CVM situation is the probit model, most likely because of its bivariate normal density function that allows for nonzero correlation, which is not possible with logistic regression (Bogale, 2015; Hill et al., 2013). In addition, it allows one to calculate the change in WTP brought by-product characteristics (Hill et al., 2013).
As noted by Prokopy et al. (2008), the results of any synthesis study are as good as the available data, which depend on the methods employed by the primary studies. As such, farmers’ WTA/WTP and adoption studies have to consider the most relevant variables to include in the primary research. Some variables have been found to be consistently significant in determining farmers’ WTP and have been presented in this review, providing a useful first step for the future studies.
Determinants of WTP (premium)
Our review has identified five groups of determinants of farmers’ WTP/WTA. The role of each of them is discussed in the following subsections.
Sociodemographic factors
The decision to adopt or try an innovation in the traditional farming system requires knowledge and analytical capacity to understand such an innovation and the added values. As such, the level of education positively influenced WTP for agricultural innovation (Scaringelli et al., 2016). The positive effect of education on adoption has been reported in a number of existing studies, including in review studies (Marr et al., 2016; Tey and Brindal, 2012). In our review, younger farmers have been shown to be willing to pay more for innovative technologies, not only because they tend to be less conservative than the older farmers (Chellappan and Sudha, 2015) but also because they expect to enjoy the benefits over a longer period (Larue et al., 2014). In the instances where age had a positive effect, it is thought to be related to the farming experience (also a positive significant determinant). The positive effect of income on farmers’ WTP for agricultural innovations compares well with results from consumer WTP studies on novel foods (Lusk and Hudson, 2004). For environmental innovations, such as PES, high-income farmers may be willing to pay more because they have more flexibility to invest in future sustainable farming systems (Gulati and Rai, 2015). Family size is related to the amount of labor for farmwork as well as to the diversity of sources of family income, which could explain its positive effect on WTP. In the instances where family size had a negative effect on WTP for agricultural innovations, it can be argued that bigger families have more chances to engage in nonfarm activities, limiting them to pay higher premium. Furthermore, the effect of gender on WTP/WTA reflects a disparity in preferences for agricultural innovations that are affected by access to credit, information, and financial literacy, especially in developing nations. Female farmers are for example constrained by cultural norms and lack of resources (Patel, 2012), which could affect their food production and preferences for certain innovations.
It is worth noting that while sociodemographic variables are still very important determinants of farmers’ WTP/WTA in developing countries, this review showed that for many studies conducted in developed and high-income countries, sociodemographic variables such as education, household size, and income levels were not often included as potentially important variables, and when considered, oftentimes did not have significant effect on adoption or WTP (Giannoccaro et al., 2015; Tur-Cardona et al., 2018; Villanueva et al., 2015). Demographic factors, such as family size, do not vary a lot within developed countries, which could explain why these factors are not significant in studies carried out in such regions. It also appears to provide a basis to exclude some of these variables from the studies or models, depending on the design and nature of each study.
Biophysical factors
The amount of farmland owned is a proxy for the economy of scale and, as also stated by Tey and Brindal (2012), larger farms have a greater capacity to absorb costs and risks associated with new technologies or innovations. Indeed in our review, farm size and irrigated and cropped area have been found to have positive effect on farmers’ WTP for agri-innovations. Environmental adaptability of improved variety had a positive effect. This is particularly important in the face of climate change that is predicted to adversely affect food production in certain climatic areas and the realization of SDG 2 (Mugambiwa and Tirivangasi, 2017). In the case of environmental and crop protection innovations, previous weather shocks (e.g. moisture stress) are found to motivate farmers to pay more for environmental protection. For instance, faced with climate change impacts, farmers in Nigeria have embraced and preferred drought-tolerant maize (Tambo and Abdoulaye, 2012). This aspect shows that farmers value the environmental impacts of agricultural innovations and would be willing to pay more for those innovations that are adaptable to environmental change.
Technological factors
As expected, the cost of an innovation negatively affected WTP, with most farmers willing to pay values less than the cost of the technology. However, the cost and WTP relationship is likely to depend on the type of innovation and its attributes. For instance, the effect of cost on WTP will likely depend on whether incentives to implement an agricultural innovation are given to farmers or not, especially where the farmers cannot afford the innovations. In Mozambique, farmers recently stated that incentives such as agro inputs, nutrition training, and market support would motivate them to adopt and grow vitamin A biofortified sweet potatoes (Jenkins et al., 2018). The other widely studied technological factors include the ease of use and usefulness of the agricultural innovations, which were found to be significant and positive in determining WTP/WTA. These aspects of innovations have been extensively examined using the technology acceptance model (TAM) and its extended version TAM2 (Mogendi et al., 2016; Venkatesh and Davis, 2000) and the results of these studies confirm their positive effect on adoption of innovations. Once farmers know how to implement a particular technology, their WTP (adoption possibility) increases, which might call for training in the case of less known innovations.
Institutional factors
The roles that institutions such as financial, private, and government agencies can play in enhancing the uptake of agricultural innovation are vast. Access to information positively influences the uptake of innovations as it enables acquisition of advice and technical support needed by farmers. In fact, it has been emphasized that farmers will only accept technologies they are aware of or those they have heard about (Mwangi and Kariuki, 2015). However, the quality (and source) of information also have influence on WTP and adoption (Kabunga et al., 2012). Where information is not properly packaged, farmers could incorrectly evaluate certain innovations, which could lead to low adoption (Kabunga et al., 2012; Mwangi and Kariuki, 2015). This implies that the information has to be accurate, reliable, and consistent as adoption is more likely when the information and the innovation are seen as useful. The other institutional factors, access to credit, incentives, and belonging to a farmer group or association, have the expected positive effects on WTA/WTP by farmers. These are modifiable factors, so agencies and governments should take advantage of these to promote adoption of agricultural innovations by farmers. For instance, governments can improve access to soft loans for poor farmers to take up new farming practices.
Psychological and behavioral factors
Herath (2010) emphasized that the acceptance of new technologies are dependent on stakeholders’ (e.g. farmers) behavioral change, which are determined by their norms, beliefs, and attitudes. Only few articles have studied farmers’ psychological factors that could inform their preference for agricultural innovations. Risk aversion, risk awareness, and perceptions, for instance, have been found to significantly influence WTP by farmers (Hill et al., 2013; McIntosh et al., 2013). This review adds to the growing concerns to include psychological factors into the adoption models. The study of Tambo and Abdoulaye (2012) attests to this call as they found positive effect of the farmers’ perceptional factors on adoption of drought-resistant maize. In another study, it has been emphasized that farmers’ aspirations are important in making adoption decision (Mausch et al., 2018), further pointing to the importance of cognitively linked (psychological) factors in adoption. The need to integrate psychological factors in adoption studies has also been emphasized in the reviews of Tey and Brindal (2012) and Meijer et al. (2015), which analyzed effect of perception, knowledge, and attitude on the uptake of innovations.
Summary and conclusions
Agricultural innovations are important for sustainable production of food to reduce global hunger and food insecurity, as clearly spelt in SDG 2. This review provides a comprehensive overview of studies on farmers’ WTP for innovative agricultural practices or technologies as a proxy for their adoption. Farmers are generally willing to pay for the innovations but the values and determinants highly depend on the specific innovations studied. Despite inconclusiveness of literature on determinants of innovation uptake by farmers, a number of consistent factors have been identified through this review. While education, farming experience, income, farm size, land, access to credit, information, and yield are consistently found to be positive determinants across the studies reviewed, age and cost of innovations are consistently negative determinants of farmers’ WTP/WTA.
Sociodemographic and farm-related factors have more often been studied compared to behavioral and other intrinsic determinants (such as perceptions, attitudes, and knowledge) of farmers’ adoption and WTP/WTA. This makes it hard to fully understand the reaction of farmers to agricultural innovations and could partly explain why literature has not been conclusive on the determinants of adoption. Comprehensive studies integrating psychological factors into the commonly studied sociodemographic and farm characteristics would yield better understanding of farmer adoption and WTP.
From a policy angle, the review reveals the need to train farmers in particular innovation aspects, in line with the effect of access to information, a positive significant determinant of WTP. The rationale is that when farmers have the information on the benefits and application of innovations (ease of use and usefulness), they are more likely to adopt them. Modifiable factors such as access to information, market, and credit are easy to tackle to improve adoption. Other nonmodifiable factors such as age should be used to consider the type of farmers to target with certain innovations for better results.
Supplemental material
Supplementary_materials - Farmers’ adoption of agricultural innovations: A systematic review on willingness to pay studies
Supplementary_materials for Farmers’ adoption of agricultural innovations: A systematic review on willingness to pay studies by Solomon Olum, Xavier Gellynck, Joel Juvinal, Duncan Ongeng and Hans De Steur in Outlook on Agriculture
Footnotes
Declaration of conflicting interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The work was funded by the Flemish Interuniversity Council (VLIR-UOS) TEAM Project (grant number ZEIN2016PR429)
Supplemental material
Supplemental material for this article is available online.
References
Supplementary Material
Please find the following supplemental material available below.
For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.
For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.
