This article charts the historical and contemporary absences in the sociology of service work. Although studies of service work have now become the empirical mainstream in the sociology of work, there have been few attempts to conceptualize broad patterns of worker—customer relations in ser vice work. This neglect is to be regretted because whether the customer is an alienating figure for service workers constitutes a key unasked question in contemporary sociology of work. The article highlights three factors that are likely to have a key influence on workers’ sense of alienation vis-a-vis the customer. It highlights divergent literature in each of these areas and hence ends with a call for research on this topic.
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