Authenticity Perceptions of Talavera Pottery

Talavera pottery is a unique art form produced in Puebla, Mexico. Although it has a long history, little is known concerning the aspects that contribute to perceptions of authenticity. A study of people who purchase Talavera found that authenticity encompasses five main factors: Appearance/Utility, Tradition and Certification, Difficult to Obtain, Locally Produced, and Low Cost. ANOVA indicates that there are differences with respect to the perception of authenticity with regard to appearance/utility and locally produced. Local tourists view authenticity through appearance and utility while international visitors are more concerned with the pottery being locally produced by local residents. The challenge for the people of Puebla is to continue to encourage interest in Talavera production while attempting to maintain its perception of authenticity and uniqueness among local residents and visitors to the region.