This study explores the transformative potential of travel writing, positioning it as a sustainable, dynamic, and adaptable tool crafted through written dialogue. It shows how travel stories, social media, new tech, and digital platforms work together and how they provide valuable data for research and potentially aid sustainability in tourism through a novel method. Introducing a Dialogue Journaling Process Model, we demonstrate the capacity of travel writing to raise awareness about sustainable practices, analyze the environment, and champion pro-environmental initiatives. Drawing from our pilot study in Slovenia, the findings provide a formal platform for dialogue and refinement. In advocating for the pivotal role of travel writing in advancing sustainable tourism, this research presents a method for this proposition.
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