Market Segmentation for Outdoor Recreation. Ronald L. Tatham and Ronald J. Dornoff. Journal of Leisure Research,Vol. 3,No. 1,Winter 1971,pp. 5-16. The National Recreation and Park Association,1700 Pennsylvania Avenue,N.W.,Washington,D.C. 20006. $2.50
Restricted accessOtherFirst published online January, 1972
Market Segmentation for Outdoor Recreation. Ronald L. Tatham and Ronald J. Dornoff. Journal of Leisure Research,Vol. 3,No. 1,Winter 1971,pp. 5-16. The National Recreation and Park Association,1700 Pennsylvania Avenue,N.W.,Washington,D.C. 20006. $2.50