Abstract
The vast majority of tourism research collects information on number and origin of travelers, monies spent, and personal characteristics of travelers. Such reports provide interesting demographic statistics on who, where, and how, but fail to explain why people travel. Most recently, life-style has been employed as a means to explain the reasons behind purchase behavior. The research discussed in this article studied the relevance of life-style and demographic information in the design of package travel tours. Using a quasi-experimental design, this research provides some evidence that life-style variables are superior to demographics in communicating tourist preferences.
Get full access to this article
View all access options for this article.