Five vacation segments having distinct vacation preferences were identified using respondents to a mail survey. These segments were found to differ both demo-graphically and with respect to their magazine readership patterns. Each vacation segment is described and some implications of the findings are presented.
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3.
Hawes, D.K. (1977), "Psychographics Are Meaningful...Not Merely Interesting ," Journal of Travel Research, 15, 1-7.
4.
Hawes, D.K. (1978), "Empirically Profiling Four Recreation Vehicle Market Segments," Journal of Travel Research, 16, 13-20.
5.
Mayo, E. (1975), "Tourism and the National Parks: A Psychographic and Attitudinal Study," Journal of Travel Research, 14, 14-17.
6.
Schewe, C.D. and R.J. Calatone (1978), "Psychographic Segmentation of Tourists," Journal of Travel Research, 16, 14-20.
7.
Solomon, P.J. and W.R. George (1977), "The Bicentennial Traveler, A Life-Style Analysis of the Historian Segment," Journal of Travel Research, 15, 14-17.
8.
Veldman, D.J. (1967), Fortran Programming for the Behavioral Sciences , New York: Holt, Rinehart and Winston .
9.
Woodside, A.G. and R.E. Pitts (1976), "Effects of Consumer Life Styles, Demographics, and Travel Activities on Foreign and Domestic Travel Behavior," Journal of Travel Research, 14, 13-15.
