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Book Reviews : Marketing for Hospitality and Tourism by Philip Kotler,John Bowen,and James Makens (Prentice-Hall,Upper Saddle River,NJ 07458

Journal of Travel Research

Impact Factor: 9.7 / 5-Year Impact Factor: 11.0

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First published online April, 1996

Book Reviews : Marketing for Hospitality and Tourism by Philip Kotler,John Bowen,and James Makens (Prentice-Hall,Upper Saddle River,NJ 07458

Volume 34, Issue 4

https://doi.org/10.1177/004728759603400416

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