The Marketing Planning Index: A Tool for Measuring. Luiz Moutinho. Journal of Travel and Tourism Marketing,vol. 7,no. 3,1998,pp. 41-60. Haworth Press,Inc.,10 Alice Street,Binghamton,NY 13904-1580. $32.40 annual substrategic Marketing Effectiveness. Paul A. Phillips and scription

The Marketing Planning Index: A Tool for Measuring. Luiz Moutinho. Journal of Travel and Tourism Marketing,vol. 7,no. 3,1998,pp. 41-60. Haworth Press,Inc.,10 Alice Street,Binghamton,NY 13904-1580. $32.40 annual substrategic Marketing Effectiveness. Paul A. Phillips and scription

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