Social Class and Consumer Behavior: A Review for the 70's

Egon E. Bergel, Social Stratification (New York: McGraw-Hill Book Co., 1962).

Sidney J. Levy , "Social Class and Consumer Behavior," in Buyer Behavior , ed. John A. Howard and Lynn E. Ostlund (New York: Alfred A. Knopf, 1973).

Pierre Martineau , "Social Classes and Spending Behavior," Journal of Marketing, Volume 23 (October 1968 ).

Harold M. Hodges , "Peninsula People: Social Stratification in a Metropolitan Complex ," in Permanence and Change in Social Class, ed. W. Clayton Lang (Cambridge, Mass.: Schenkman Publishing Co., 1968). See also Harold M. Hodges , Underdogs and Middle Americans, 2nd Edition (Morningside, New Jersey: General Learning Press, 1976).

Hodges, "Peninsula People," p. 5.

Joseph A. Kuhl , The American Class Structure, (New York: Holt, Rinehart and Winston, 1967).

Hodges, "Peninsula People," p. 5.

Hodges, "Peninsula People," p. 7.

G.W. Domhoff , Who Rules America? (New York: Spectrum Books, 1967) p. 5.

Hodges, "Peninsula People," p. 15.

Coleman and Newgarten, Social Status in the City, (San Francisco, Jossey-Bass, 1971).

Hodges, "Peninsula People," p. 20.

From Warner, Social Class, and Hodges, "Peninsula People."

W. Clayton Lane , Permanence and Change in Social Class (Cambridge, Mass.: Schenkman Publishing Co., 1968).

Tom Wolfe, Radical Chic and Mau-Mauing the Flak Catchers (New York: Farrar, Straus and Giroux, 1970).

Harold W. Berkman and Christopher C. Gilson , "Schools of the Super-Affluent ", unpublished pilot study, C.W. Post Center of L.I.U., Greenvale, N.Y., 1976.

S.D. Feldman and G. W. Thielbar , Life Styles : Diversity in American Society (Boston, Mass.: Little, Brown and Co., 1972).

R.A. Nisbet , "The Decline and Fall of Social Class," Traditional Revolt , ed. R. A. Nisbet ( New York: Random House, 1968).

Tom Wolfe , "The Me Decade," New York, 23 August 1976.

Peter L. Berger and Brigette Berger , "The Blueing of America," The New Republic 3 April 1971.

Norval D. Glenn , "Massification vs. Differentiation: Some Trend Data from National Surveys," Social Forces, (December 1967).

R.G. Simmons and M. Rosenberg , "Functions of Children's Perceptions of the Stratification System," American Sociological Review , Vol. 36, No. 2 (April 1971) pp. 235-49.

"The Spread of Affluence," U.S. News and World Report, June 1970, pp. 16-18.

Kuhl, Class Structure, p. 56.

Levy, "Social Class," p. 56.

Levy, "Social Class," p. 56.

Hodges, "Peninsula People," p. 15.

Levy, "Social Class," p. 59.

Hodges, "Peninsula People," p. 16.

Levy, "Social Class," p. 62.

Levy, "Social Class," p. 58.

Levy, "Social Class," p. 59.

Martineau, "Spending Behavior," p. 152.

Levy, "Social Class," p. 61.

Levy, "Social Class," p. 62.

V. Kanti Prasad , "Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers," Journal of Marketing, Vol. 39, No. 3 (July 1975 ).

Levy, "Social Class," p. 62.

William H. Peters , "A Significant Variable in the Marketing of Automobiles," Journal of Marketing, April 1970.

E.O. Laumann and J.S. House , "Living Room Styles: The Patterning of Material Artifacts in a Modern Urban Community," Sociology and Social Research, Vol. 54, No. 3 (April 1970) pp. 321-42.

Montrose S. Sommers , "The Use of Product Symbolism to Differentiate Social Strata," University of Houston Business Review, Vol. 11 (Fall 1964) pp. 1-102.

D.W. Bishop and M. Ikeda , "Status and Role Factors in the Leisure Behavior of Different Occupations," Sociology and Social Research , Vol. 54 (January 1970), pp. 190-208.

Bishop and Ikeda, "Status and Role," p. 200.

Plummer, "Life Style Patterns," p. 41.

J.W. Slocum , Jr. and H.L. Mathews , "Social Class and Income as Indicators of Consumer Credit Behavior," Journal of Marketing, Vol. 34, (April 1970) pp. 69-74.

Plummer, "Life Style Patterns," p. 41.