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Book Reviews : FUNDAMENTALS OF MARKETING by William J. Stanton (New York: McGraw-Hill Book Company,1978,636 pp.,$17.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1980

Book Reviews : FUNDAMENTALS OF MARKETING by William J. Stanton (New York: McGraw-Hill Book Company,1978,636 pp.,$17.95)

Volume 8, Issue 2

https://doi.org/10.1177/009207038000800220

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