Museum Marketing: Identification of High,Moderate,and Low Attendee Segments

Bonjean, Charles M. , Richard J. Hill , and S. Dale McLemore . 1967. Sociological Measurements: An Inventory ofScales and Indices. San Francisco: Chandler Publishing Co.

Churchill, Gilbert A., Jr. 1979. Marketing Research: Methodological Foundations. Hinsdale, Illinois: The Dryden Press.

Frank, Ronald E. , William F. Massy , and Donald G. Morrison . 1965. "Bias in Multiple Discriminant Analysis." Journal of Marketing Research, 2 (August), 250-258.

Frank, Ronald , William Massay , and Yoram Wind. 1972. Market Segmentation. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.

Green, Paul E. 1977. "A New Approach to Market Segmentation." Business Horizons. 20 (February) 61-73.

Green, Paul E. and Donald S. Tull. 1975. Research for Marketing Decisions. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.

Kaali-Nagy, Christina and Lee C. Garrison . 1972. "Profiles of Users and Nonusers of the Los Angeles Music Center." California Management Review , 15 (Winter), 133-143.

Laczniak, Gene R. and Patrick E. Murphy . 1977. "Marketing the Performing Arts." Atlanta Economic Review, 27 (November-December), 4-9.

Morrison, Donald G. 1969. "On the Interpretation of Discriminant Analysis ." Journal of Marketing Research, 6 (May), 156-163.

National Committee for Cultural Resources. 1975. Americans and the Arts, 1975. New York : A. C. A. Publications.

National Research Center of the Arts, Inc. 1972. Arts and the People: A Survey of Public Attitudes and Participation in the Arts and Culture in New York State.

Newsom, Barbara Y. and Adele Z. Silver , eds. 1978. The Art Museum as Educator . Berkeley, California: University of California Press.

Raymond, Thomas J.C. and Stephan A. Greyser . 1978. "The Business of Managing the Arts." Harvard Business Review, 56 (July-August), 123-132.

Robbins, John E. and Stephanie S. Robbins . 1979. "Segmentation for 'Fine Arts' Marketing: Is King Tut Classless as well as Ageles?" In the 1979 Educators' Conference Proceedings. Edited by Neil Beckwith, et al. Chicago : American Marketing Association, 479-484.

Semenik, Richard J. and Clifford E. Young . 1979. "Market Segmentation in Arts Organizations." In the 1979 Educators' Conference Proceedings. Edited by Neil Beckwith, et al. Chicago: American Marketing Association , 474-478.

Shapiro, Benson P. 1973. "Marketing for Nonprofit Organziation." Harvard Business Review, 51 (September-October), 123-132.

Wind, Yoram. 1978. "Issues and Advances in Segmentation Research." Journal of Marketing Research, 15 (August), 317-337.