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Book Reviews : SUCCESSFUL MARKETING FOR SMALL BUSINESS by William A. Cohen and Marshall E. Reddick (New York,N.Y.: AMA COM,1981,282 pp.,$17.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1983

Book Reviews : SUCCESSFUL MARKETING FOR SMALL BUSINESS by William A. Cohen and Marshall E. Reddick (New York,N.Y.: AMA COM,1981,282 pp.,$17.95)

Volume 11, Issue 2

https://doi.org/10.1177/009207038301100214

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