Situational Factors Affecting Preschoolers' Responses to Advertising

Adler, R.P. , G.S. Lesser , L.K. Meringoff , T.S. Robertson , J.R. Rossiter and Scot Ward , 1980, The Effects of Television Advertising on Children, Lexington: Lexington Books.

Banks, S. , 1975, "Public Policy on Ads to Children," Journal ofAdvertising Research, 15, 4, pp. 7-12.

Barry, TE , 1977, Children's Television Advertising: American Marketing Association Monograph 8.

Caron, A. , and S. Ward , 1975, "Gift Decisions by Kids and Parents," Journal ofAdvertising Research, 15, 4, pp. 15-20.

Clarke, T.K. , 1983, "Supermarket Crowding: Is it really a problem?" Marketing Proceedings of the Administrative Sciences Association of Canada, Vol. 4, pp. 32-42.

.olins, W.A., 1970, "Learning of Media Content: A Developmental Study," Child Development, 41, pp. 1133-1143.

Dunn, L.M. , 1965, Peabody Picture Vocabulary Test. Circle Pines, Minnesota, American Guidance Service, Inc.

Friedlander, B.Z. , H.S. Wetstone , and C.S. Scott , 1974, "Suburban Preschool Children's Comprehension of an Age-appropriate Informational Television Program," Child Development, 45, pp. 561-565.

Goldberg, M.E. , and G.J. Gorn , 1974, "Children's Reacitons to Television Advertising: An Experimental Exposure to Auditory Stimuli," Journal of Consumer Research , pp. 69-75.

Heingartner, A. , and J.V. Hall , 1974, "Affective Consequences in Adults and Children of Repeated Exposure to Auditory Stimuli," Journal of Personality and Social Psychology, 29, 6, pp. 719-723.

Hendon, D.W. , A.E. McGann , and B.L. Hendon , 1978, "Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repetition and Content Complexity Implications for Advertisers," Journal of Advertising, 17, 3, pp. 4-12.

Isen, A.M. and P.F. Levin , 1972, "Effect of Feeling Good on Helping: Cookies and Kindness ," Journal of Personality and Social Psychology, 21, 3, pp. 384-388.

Janis, I.L. , D.Kaye , and P. Kirschner , 1965, "Facilitating Effects of 'Eating-While-Reading' on Responsiveness to Persuasive Communications," Journal of Personality and Social Psychology, 1, pp. 181-186.

Kay, H. , 1974, "Children's Response to Advertising: Who's Really to Blame ?": Journal of Advertising, 3, 1, pp. 26-30.

Keiser, S.K. , 1975, "Awareness of Brands and Slogans," Journal of Advertising Research, 15, 4, pp. 37-43.

Kennedy, J.R. , 1971, "How Program Environment Affects TV Commercials," Journal of Advertising Research, 11, 1, Feb., pp. 33-38.

Neter, J. , and W. Wasserman , 1974, Applied Linear Statistical Models, Homewood, R.D. Irwin.

Phillips, Jr., J.L. , 1975, The Origins of Intellect, Piaget's Theory, San Francisco, W.H. Freeman and Co.

Pines, A. , and R. Gal , 1977, "The Effect of Food on Test Anxiety," Journal of Applied Social Psychology, 7, 4, pp. 348-358.

Resnik, A. , and B.L. Stem , 1977, "Children's Television Advertising and Brand Choice: A Labortory Experiment," Journal of Advertising, 6, 3, pp. 11-17.

Rossiter, J.R. , and R.S. Robertson , 1974, "Children's TV Commercials: Testing the Defenses," Journal of Communications, 24, pp. 137-144.

Rubin, R.S. , 1974, "Children's Responses to Television Advertising," Journal of Business Research, 2, 4, pp. 409-419.

Saegert, S.W. (ed.), 1976, Crowding in Real Environments, Beverly Hills, Sage Publications.

Sheikh, A.A. , V.K. Prasad , and T.R. Rao , 1974, "Children's TV Commercials: A Review of Research," Journal of Communications, 24, pp. 126-136.

Ward, S. 1978, "Compromise in Commercials for Children," Harvard Business Review, Nov.-Dec. pp. 128-136.

Ward, S. , D.B. Wackman , and E. Wartella , 1975, Children Learning to Buy, The Development of Consumer Information Processing Skills: M.S.I. monograph, 75-120, November.

Zajonc, R.B. , 1968, "Attitudinal Effects of Mere Exposure," Journal of Personality and Social Psychology, monograph supplement, 9, 5.