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Book Reviews : Advances in International Marketing,Vol. 1.,1986 by S. Tamer Cavusgil,Ed. (Greenwhich CT: JAI Press,Inc.,1986;300 pp. $27.25)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online December, 1987

Book Reviews : Advances in International Marketing,Vol. 1.,1986 by S. Tamer Cavusgil,Ed. (Greenwhich CT: JAI Press,Inc.,1986;300 pp. $27.25)

Volume 15, Issue 4

https://doi.org/10.1177/009207038701500410

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