Consumer Logistics: Conceptualization,Pertinent Issues and a Proposed Program for Research

Abstract

This article provides a basic conceptual foundation for a new field of study that considers the decisions and activities of consumers within a logistics framework. Five subsystems in industrial logistics, as suggested by Bowersox (1978), fur nish the conceptual underpinnings for this work. The article explores various issues related to a program of study of the field of consumer logistics, and it proposes problems to be in vestigated, as well as means for their investigation.

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