Principles and Approaches to Pharmacoeconomics: The Perspective of Higher Education *

The emergence of pharmacoeconomics as a vital and evolving discipline presents a unique challenge and opportunity to researchers in university settings. Although pharmacoeconomics offers the academician a fertile area for research, teaching, and service endeavors, several barriers exist which impact growth in this area. These include the ability of higher education to respond rapidly to funding opportunities, the lack of trained individuals to develop research programs, competition with other entities for these scarce human resources, problematic collaborative relationships with these same organizations, and the ability to initiate and conduct research in an unbiased arena. This paper outlines opportunities available to academic pharmacoeconomic researchers, challenges which may inhibit the maturation of this discipline, and potential strategies for addressing these challenges.