Esteem support is a form of social support that is provided to others with the intent of enhancing how they feel about themselves. This article outlines and assesses empirically a cognitive-emotional theory of esteem support messages (CETESM), which identifies (a) dimensions along which esteem support messages can be scaled, (b) mechanisms through which sophisticated esteem support messages should have their effects, and (c) outcomes that should be generated by messages that vary in quality. The merits of this theoretical model are evaluated in a study (N = 506) examining esteem support messages for three types of esteem threat: failure, rejection, and transgression. Many of the theory’s tenets are supported by the study’s results.
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