Although a number of studies have explored the ways that men and women romantically attract mates, almost no research exists on the special tactics people use when already in a relationship and trying to attract someone new—a process known as mate poaching enticement. In Study 1, the authors investigated the tactics people use to entice others into making mate poaching attempts. Enticement tactic effectiveness conformed to evolutionary-predicted patterns across sex and temporal context. In Study 2, the authors examined the tactics men and women use to disguise mate poaching enticement. The most effective camouflage for poaching also varied between sex in evolutionary-predicted ways, regardless of the target of deception (i.e., current partner vs. larger community). Discussion focuses on limitations of this research, future investigative directions, unexpected findings, and the utility of placing mate poaching attraction within the broader context of human sexual strategies.
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