Goffman (1963) believes that the stigma notion can provide a unifying perspective in the field of intergroup relations. But except for his treatment, the term stigma has never been examined as a social psychological concept. In this paper a preliminary explication is attempted. Following a brief review of Goffman's contribution, three causal models of the stigmatization process are presented: attribute-as-cause, labeling, and scapegoat. Implications for research are discussed. Next described are some important dimensions of stimulus variation among different types of stigma: visibility, threat, potential for sympathy and pity arousal, and apparent responsibility of the possessor. Attitudes of observers toward a range of stigmas appear to be ambivalent, and an ambivalence-response amplification theory of social reactions to stigmatized individuals is mentioned, along with some empirical evidence.
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