Bakker, G. (2005) `Stars and Stories: How Films became Branded Products' , pp. 48-85 in J. Sedgwick and M. Pokorny (eds) An Economic History of Film. London: Routledge.
2.
Dale, M. (1997) The Movie Game: The Film Business in Britain, Europe and America. London: British Library .
3.
De Vany, A. (2004) Hollywood Economics: How Extreme Uncertainty Shapes the Film Industry. London: Routledge .
4.
Doyle, G. (2002) Understanding Media Economics. London: SAGE.
5.
Eliashberg, J. and S.M. Shugan (1997) `Film Critics: Influencers or Predictors?', Journal of Marketing61(2): 68-78.
6.
Gomery, D. (1992) Shared Pleasures: A History of Movie Presentation in the United States. Madison, WI: University of Wisconsin Press.
7.
Gomery, D. (1998) `Hollywood Corporate Business Practice and Periodizing Contemporary Film History', pp. 47-57 in S. Neale and M. Smith (eds) Contemporary Hollywood Cinema. London: Routledge .
8.
Grant, P.S. and C. Wood (2004) Blockbusters and Trade Wars: Popular Culture in a Globalized World. Vancouver: Douglas and McInytre.
9.
King, G. (2002) New Hollywood Cinema: An Introduction. London: I.B. Tauris.
10.
King, J. (2003) `Spectacle, Narrative, and Spectacular Hollywood Blockbuster', pp. 114-27 in J. Stringer (ed.) Movie Blockbuster.London: Routledge.
11.
Lewis, J. (2003) `Following the Money in America's Sunniest Company Town: Some Notes on the Political Economy of the Hollywood Blockbuster', pp. 61-71 in J. Stringer (eds) Movie Blockbuster . London: Routledge.
12.
Maltby, R. (1998) `Nobody Knows Everything: Post-classical Historiographies and Consolidated Entertainment', pp. 21-44 in S. Neale and M. Smith (eds) Contemporary Hollywood Cinema. London: Routledge.
13.
Marich, R. (2005) Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. Burlingtom: Focal Press.
14.
Neale, S. (2003) `Hollywood Blockbusters: Historical Dimension' , pp. 47-60 in J. Stringer (eds) Movie Blockbuster . London: Routledge.
15.
Perretti, F. and G. Negro (2003) Economia del cinema. Milan: Etas.
16.
Schatz, T. (2003) `The New Hollywood', pp. 15-44 in J. Stringer (ed.) Movie Blockbuster.London: Routledge.
17.
Stringer, J. (2003) `Introduction', pp. 1-14 in J. Stringer (ed.) Movie Blockbuster.London: Routledge.
18.
Vogel, H.L. (1998) Entertainment Industry Economics: A Guide for Financial Analysis, 4th edn. Cambridge : Cambridge University Press.
19.
Wasser, F. (2008) `Ancillary Markets - Video and DVD: Hollywood Retools' , pp. 120-31 in P. McDonald and J. Wasko (eds) The Contemporary Hollywood Film Industry. Oxford: Blackwell.
20.
Wyatt, J. (1994) High Concept: Movies and Marketing in Hollywood . Austin, TX: University of Texas Press.