Quantitative societal culture research (QSCR) in organization studies crystallizes a configuration of social science perspectives and methods that became prominent in the 1970s. We consider the qualities of and boundaries around cultural groups that this tradition emphasizes, and other characteristics of cultural groups that it does not emphasize. Current debates surrounding this tradition reflect both recent social science innovations and rediscoveries of early social science perspectives. Our analysis of quantitative cross-cultural societal research in organization studies considers this process of crystallization, innovation and rediscovery. We suggest ways to address current controversies and promote conversations with other research approaches.
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