This article presents e-zines as both a legitimate data source and a basis of investigation for sociologists of popular culture. To do this, the article describes and evaluates the rise of the “fanzine” in the 1970s and 1980s along with its decline in the final years of the 20th century and parallels this with the emergence of the Internet as an “everyday” commodity. The unfolding argument is that e-zines provide a site for both the construction of (collective and individual) identities and “information age” sports fan democracy.
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