Abstract
The current investigation extended previous research on gender inequities in media coverage of athletics. Sports sections from three university-sponsored newspapers were examined. Researchers recorded the number of male and female authors, number of articles focusing on male and female athletics, number of lines focusing on male and female athletics, and number of photos focusing on male and female athletes. Results revealed that male athletics received greater levels of coverage than did female athletics and that the percentages of female coverage were less than the percentages of female students enrolled and the percentages of female varsity sports offered at the target institutions. The inequities were greater at the two larger universities. Discussion centers on reasons underlying the findings.
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