Abstract
The concept of patient satisfaction has encouraged the adoption of marketing culture in service sector including health care services. This article reports the findings of a survey aimed at understanding the extent of patient satisfaction with diagnostic services. It has constructed a special instrument for measuring patient satisfaction. The instrument captures the behaviour of doctors and medical assistants, quality of administration, and atmospherics. The role of demographic characteristics like gender, occupation, education, and income is also considered. Based on the findings, the article suggests strategic actions for meeting the needs of the patients of private health care sector more effectively.