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Relevance and Creation of Strong Brands for B2B Markets

Vikalpa: The Journal for Decision Makers

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Research article

First published online October, 2014

Relevance and Creation of Strong Brands for B2B Markets

Volume 39, Issue 4

https://doi.org/10.1177/0256090920140407

Abstract

Keywords

B2B Brands Brand Management Organizational Buying Sintex Industries Ltd.Tata Steel Top Global Brands

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