As the global forest sector endures rapid crises and more gradually evolving social, political, and environmental influences, little attention has been paid to how forest administrators view changing sectoral conditions and response measures. We analyze policy frames mobilized by 27 senior actors within major private and state-owned companies, and government agencies in northern forest regions of Canada, Sweden, and Finland. Results show that four intervening theme areas are engaged by forest administrators to frame sectoral changes and responses, namely, the role of international markets; timber pricing and supply; the role of the state; and environmental policies. However, perceived regional differences in the level of impact of the international market changes, public versus private wood supply dependence, and satisfaction with forestry institutions lead actors to frame problems and solutions differently. While forest policy discourse is relatively consistent across these regions, responses are specified to regional contexts.
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