Corporate Websites: is yours doing the job effectively?

The simple fact that a company has a Web site is insufficient in itself and such a site needs to be able to act in a dynamic way to help the company to achieve its maximum effectiveness. It is no longer acceptable to have a Web site that just sits there doing very little but needs to be vibrant, attractive, informative and engaging. Companies need to make their sites stand out from the rest and this requires constant attention, constant updating and as much involvement as possible, both from both the company staff and the site’s visitors. Apoor site will turn people away, not only from the site itself, but quite possibly from the entire organization, but a well produced site will reap many rewards, both in the short and long term. Offers very useful advice on how organizations can assess how good their Web sites are currently and ways in which they can improve the design, layout and content to make them more effective.