Opinion: Develop a design thinking culture to better manage knowledge in the age of AI

Abstract

We are in the new age of AI disruption and uncertainty and if we do not create a transformation in corporate culture, our business will be in chaos. Customers prefer smart homes, smart workplaces, smart friends, and most importantly, smart bosses. Customers also experience interaction with technology more intuitive, innovative, and enjoyable. Organizations need to analyze these new needs of customers and adapt their corporate culture in-house to these new needs in order to better meet customers’ emerging needs. Creating a design thinking culture is what today’s organizations need to better manage knowledge and understand what delights customers more as organizations build customer.

Keywords

knowledge management corporate culture design thinking customer research management management by objectives organizational innovation

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