Studies on the impact of strategic alignment between managing IT investment and firm performance are limited. Drawing on the multi-theoretic lens such as the resource- The IT investments simply do based theory, and process theory this study examines the impact of managing IT and strategic alignment on firm performance as a comparative study between China and Sri Lanka. This study uses the primary data of 206 responses from Chinese and 182 responses from Sri Lankan IT and business managers. Accordingly, the findings revealed a strong and positive relationship in the hypothesized relationships. Further, the strategic alignment partially mediates the relationship between managing IT investment and firm performance between the above two countries context. This study opens for a greater understanding of the dilemma in the nomological linkage for the above relationship and contributes to the literature by lengthening the theory while suggesting insightful, and practical implications.
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