It is news journalism that is commonly considered the practice that reports on the political and invites us to act as citizens. However, there are other media genres, forms and content that may provoke the citizen in us. They not only provide talking points but also facilitate communicative spaces whereby active audiences transform into deliberating publics by bridging their knowledge, identities and experiences to society through everyday, informal political talk. The internet provides a public space whereby this everyday-life politicization can occur bottom-up. This article addresses this process of politicization in the context of political talk and discusses the boundaries between private and public by examining how it emerges in forums dedicated to British popular reality TV programmes. The article pays particular attention to the shift from non-political talk to the lifestyle-based political issues and the more conventional political topics that arise, and explores the triggers of such talk.
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