Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments

Abstract

This article examines the research productivity of marketing scholars and departments by examining published articles in six major marketing journals (Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science) from 1991 to 1998. Both the total number of published articles and a fractional score, based on the number of authors of an article, were used for evaluation purposes. The authors evaluate the research production of marketing departments according to faculty size. Finally, a comparison is made with previous studies on the productivity of marketing departments.

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