Introductory marketing students can certainly learn the fundamental marketing concepts and principles in the classroom. However, if students are to appreciate fully the complexities and the importance of marketing decision-making they should experience marketing in the business world. This article describes a project which has been used for the past four years to accomplish this end.
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References
1.
Mentzer, John T. , James E. Cox, and H. Lee Meadow (1983), "The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management Courses,"Journal of Marketing Education (Summer), 2-12.
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Nastas, George, III (1983a), "Developing Marketing Skills in the Beginning Marketing Student,"Journal of Marketing Education (Fall), 23-26.
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Nastas, George, III (1983b), "Reinforce Marketing Concepts with an Industry Marketing Film,"Journal of Marketing Education (Spring), 48-49.
