Citations of and references in the Journal of Marketing are examined to determine the contribution of JM to marketing and the social sciences. The results indicate that while JM may make a contribution to the marketing literature, its contribution to the social sciences is limited. In addition, it was found that the authors of JM articles tend to rely on more proven works, rather than citing very recent literature that has not passed the test of time. Lastly, both the Advances in Consumer Research and the AMA Educators' Proceedings were found to make significant contributions to the Journal of Marketing
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