Using head/heart traits developed by Maccoby, this article examines the ethical perceptions of marketing students and compares them to the perceptions of other business students and to earlier studies using managers, accountants, and business students. Results indicate that marketing students are no less ethically inclined than are their business counterparts. In general, head traits dominated heart traits, indicating that business schools do a good job emphasizing and developing analytical skills but a poor job of developing qualities of the heart generally associated with ethical behavior.
Get full access to this article
View all access options for this article.
References
1.
American Assembly of Collegiate Schools of Business (1987-88). AACSB: Accreditation Council Policies and Standards. St Louis, MO: American Assembly of Collegiate Schools of Business.
2.
Akaah, Ishmael P. (1989). "Differences in Research Ethics Judgements between Male and Female Marketing Professionals."Journal of Business Ethics, 8 (July): 375-381.
3.
Akaah, Ishmael , and Edward A. Riordan (1989). "Judgements of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension."Journal of Marketing Research, 26 (February): 112-120.
4.
Arlow, Peter , and Thomas A. Ulrich (1985). "Business Ethics and Business School Graduates: A Longitudinal Study."Akron Business and Economic Review, 16 (Spring): 13-17.
5.
Arlow, Peter , and Thomas A. Ulrich (1983). "Business Ethics, Social Responsibility, and Business Students: An Empirical Comparison of Clark's Study."Akron Business and Economic Review, 11 (Fall): 17-22.
6.
Beltramini, Richard F. , Robert A. Peterson, and George Kozmetsky (1984). "Concerns of College Students regarding Business Ethics."Journal of Business Ethics, 3 (August): 195-200.
7.
Boone, Louis, E. , and David L. Kurtz (1992). Contemporary Marketing. 7th ed.New York: Dryden Press.
8.
Chonko, Lawrence B. , and Shelby D. Hunt (1985). "Ethics and Marketing Management: An Empirical Examination."Journal of Business Research, 13 (August): 333-359.
9.
Crittenden, V. L. , W. F. Crittenden, and J. M. Hawes (1986). "Ethical Standards of Marketing Students." In Developments in Marketing Science, edited by N. K. Malhotra. Atlanta, GA: Academy of Marketing Science, pp. 164-168.
10.
DeConinck, J. B. , and D. J. Good (1989). "Perceptual Differences of Sales Practitioners and Students concerning Ethical Behavior."Journal of Business Ethics, 8 (September): 667-676.
11.
Dunfee, Thomas W. , and Diana C. Robertson (1988). "Integrating Ethics into the Business School Curriculum."Journal of Business Ethics, 7 (October): 847-859.
12.
Farmer, Richard N. (1967). "Would You Want Your Daughter to Marry a Marketing Man?"Journal of Marketing, 31 (January): 1-3.
13.
Farmer, Richard N. (1977). "Would You Want Your Son to Marry a Marketing Lady?"Journal of Marketing, 41 (January): 15-18.
14.
Farmer, Richard N. (1987). "Would You Want Your Granddaughter to Marry a Taiwanese Marketing Man?"Journal of Marketing, 51 (October): 111-116.
15.
Ferrell, O. C. , and Steven J. Skinner (1988). "Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations."Journal of Marketing Research, 25 (February): 103-109.
16.
Ferrell, O. C. , and K. M. Weaver (1978). "Ethical Beliefs of Marketing Managers."Journal of Marketing, 3 (July): 69-73.
17.
Fortune (1986). "The Decline and Fall of Business Ethics: Profit-at-Any-Price Malaise Is Spreading through Investment Banking and Reaching Industry As Well."December: 65-66.
18.
Fulmer, William E. , and Barney R. Cargile (1987). "Ethical Perceptions of Accounting Students: Does Exposure to a Code of Ethics Help?"Issues in Accounting Education, Fall: 207-219.
19.
Gandz, Jeffrey , and Nadine Hayes (1988). "Teaching Business Ethics."Journal of Business Ethics, 7 (October): 657-669.
20.
Goodman, Charles S. , and G. Merle Crawford (1974). "Young Executives: A Source of New Ethics?"Personnel Journal, March: 180-187.
21.
Grant, Jr. , Eugene W., and Lowell S. Broom (1988). "Attitudes towards Ethics: A View of the College Student."Journal of Business Ethics, 7 (August): 617-620.
22.
Harris, James R. , and Hugh J. Guffey, Jr. (1991). "A Measure of the Short-term Effects of Ethical Instruction."Journal of Marketing Education, 12 (Spring): 64-68.
23.
Hunt, Shelby D. , Lawrence B. Chonko, and J. B. Wilcox (1984). "Ethical Problems of Marketing Researchers."Journal of Marketing Research, 21 (August): 309-324.
24.
Kahalas, Harvey , David L. Groves, and T. W. Bonham (1977). "Importance of Honesty as a Value Factor for Business Students."College Student Journal, Summer: 112-117.
25.
Kelley, S. W. , O. C. Ferrell, and S. J. Skinner (1990). "Ethical Behavior among Marketing Researchers: An Assessment of Selected Demographic Characteristics."Journal of Business Ethics, 9 (August): 681-688.
26.
Kreitner, Robert , and William E. Reif (1980). "Ethical Inclinations of Tomorrow's Managers: Cause for Alarm?"Journal of Business Education, 56 (October): 25-29.
27.
Maccoby, Michael (1976). The Gamesman. New York: Bantam Books.
28.
Marketing News (1987). "AMA Adopts New Code of Ethics."September 11: 1.
29.
Martin, T. R. (1981-82). "Do Courses in Ethics Improve the Ethical Judgement of Students?"Business and Society, 21 (Winter-Spring): 17-26.
30.
Mokowitz, Daniel B. (1985). "Where Business Goes to Stock Up on Ethics."Business Week, October: 63, 66.
31.
Pamental, George L. (1989). "The Course in Business Ethics: Can It Work?"Journal of Business Ethics, 8 (July): 547-551.
32.
Patten, Dennis M. (1990). "The Differential Perception of Accountants to Maccoby's Head/Heart Traits."Journal of Business Ethics, 9 (October): 791-798.
33.
Pollay, Richard W. (1986). "The Distorted Mirror: Reflections of the Unintended Consequences of Advertising."Journal of Marketing, 50 (April): 18-36.
34.
Siegel, Sidney (1956). Nonparametric Statistics for the Behavioral Sciences. New York: McGraw-Hill, pp. 229-239.
35.
Stevens, George E. (1985). "Ethical Inclinations of Tomorrow's Citizens: Actions Speak Louder?"Journal of Business Education, 60 (April): 291-296.
36.
Time (1987). "Cover Story: What Ever Happened to Ethics."25 May: 14-29.
37.
Werhane, Patricia H. (1989). "The Ethics of Insider Trading."Journal of Business Ethics, 8 (November): 841-845.
38.
Whipple, Thomas W. , and David D. Wolf (1991). "Judge-ments of Marketing Students about Ethical Issues in Marketing Research: A Comparison to Marketing Prac-titioners."Journal of Marketing Education, 13 (Spring): 56-63.
39.
Zinkhan, George M. , Michael Bisesi, and Mary Jane Saxton (1989). "MBA's Changing Attitudes toward Marketing Dilemmas: 1981-1987."Journal of Business Ethics, 8 (December): 963-974.
