Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University
Restricted accessResearch articleFirst published online December, 1997
Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University
This article presents an introductory marketing course design for distance education students enrolled in either a post-undergraduate certificate or M.B.A. program. The course is a pilot for seven other business courses that use a server-based software system designed for on-line, asynchronous course delivery over the World Wide Web by the Virtual-U Project team at Simon Fraser University. Course design specifications and learning outcome requirements paralleling knowledge and skills that are emphasized in the campus-based program are discussed, as are the results of student performances and feedback.
Get full access to this article
View all access options for this article.
References
1.
Coldeway, D.O. (1986). "Learner Characteristics and Success." In Distance Education in Canada, edited by Ian Mugridge and David Kaufman. London: Croom Helm.
2.
Gagne, R. , L. Briggs, and W. Wagner (1988). Principles of Instructional Design. 3d ed.New York: Holt, Rinehart, and Winston.
3.
Harasim, L. , R. Hiltz, L. Teles, and M. Turoff (1995). Learning Networks: A Field Guide to Teaching and Learning Online. Cambridge. MA: MIT Press.
4.
Holmberg, B. (1986). Growth and Structure of Distance Education. London: Croom Helm.
5.
Mitchell, P. David (1989). "The Future of Educational Technology Is Past."Canadian Journal of Educational Communication, 18 (Winter): 3-27.
6.
McCombs, Barbara (1986). "The Instructional Systems Development (ISD) Model: A Review of Those Factors Critical to Its Successful Implementation."Educational Communication and Technology, 34 (2): 67-81 ERIC no. EJ349601, Clearinghouse no. IR516422
7.
Pask, G. (1975). Cybernetics of Human Learning and Performance. London: Hutchison and Company.
8.
Race, P. (1989). The Open Learning Handbook. London: Kogan Page.
9.
Rowntree, D. (1990). Teaching through Self-Instruction, London: Kogan Page: New York: Nichols Publishing.
10.
Shapiro, Stanley J. , William D. Perreault Jr., and E. Jerome McCarthy (1996). Basic Marketing: A Global—Managerial Approach. 8th Canadian ed.Toronto: Richard D. Irwin.
