Abstract
Existing studies of government–nonprofit relationships have largely treated government funding as a revenue stream of nonprofit organizations. However, there is limited empirical research on how nonprofits respond to government spending changes in a public service subsector where they provide public services without relying heavily on government funding. In such public service subsectors, government spending cuts, thus, represent a reduction in governmental service provision rather than a revenue shock to nonprofits in the sector. Utilizing a unique panel data set of park-supporting nonprofits in large U.S. cities, this study examines how these nonprofits adjust financial management strategies in response to incremental and dramatic changes in the overall government spending on parks and recreation services in a city. The findings suggest that nonprofits increase fund-raising efforts and diversify revenue portfolios in response to incremental changes in the government spending environment. Facing a dramatic government budget cut on parks and recreation, nonprofits are more likely to reduce administrative expenses and spend more on programs to fill in the gap of service needs. Borrowing and using reserves seem not to be strategies nonprofits pursue in such circumstances.
Keywords
Introduction
Over the last 20 years, there is a surge of academic interest in the role of nonprofits in public service provision and the relationships between governments and nonprofits (Boris & Steuerle, 2017; Gazley & Guo, 2015; Smith & Grønbjerg, 2006; Smith & Lipsky, 1993). Sector-based investigation treats governments and nonprofits as two separate sectors in a mixed economy (Young, 2000), and answers questions such as how the size of the government sector influences the size and density of the nonprofit sector (Grønbjerg & Paarlberg, 2001; Lecy & Van Slyke, 2013; Salamon, 2002) and why nonprofits are in place to provide certain kinds of collective goods (Steinberg, 2006; Weisbrod, 1975). Specifically, the market niche model suggests that government failure and market failure create the demand and space for the nonprofit sector to step in and fill the gap (Weisbrod, 1975). However, empirical evidence lacks on what strategies individual nonprofits take to fill the gap, when facing a rise of unmet service needs created by government failure. Existing organizational-level investigation does not answer this question directly. This is partly due to its focus on human services nonprofits where government spending reduction inevitably means decreased financial resources to the nonprofits as they rely heavily on governmental grants and contracts. Therefore, current organizational-level investigation tells us how the receipt of government funding influences nonprofits’ governance structure, financial vulnerability, independence, and mission attainment (Gazley & Brudney, 2007; Guo, 2007; Marwell & Calabrese, 2014). However, government–nonprofit relationships often illustrate different patterns when funding sources for public service provision vary across subsectors (Cheng, 2018b). What remains unclear is how individual nonprofits with less reliance on government funding respond to changes in the total government spending on a public service subsector.
This new angle of understanding is especially important when government spending cuts not only reduce funding for nonprofits but also create unmet community needs for nonprofit service providers to fulfill (O’Connell, 1996; Young, 2000). Governments may at times suffer from fiscal stress and look for nongovernmental revenue sources and service providers (Gazley, Cheng, & LaFontant, 2015; Nelson & Gazley, 2014; Paarlberg & Gen, 2009; Schatteman & Bingle, 2015; Yandle, Noonan, & Gazley, 2016). In the meantime, nonprofits operate under increased financial pressure and a high expectation of accountability and improved performance (Salamon, 2015; Smith, 2010). The tension between resources and expectations challenges nonprofits in performing their desirable social functions in the community, especially in policy subsectors such as parks, education, and art where direct government funding to nonprofits is limited, and they are expected to raise private capital to fund public services. Brecher and Wise (2008) raised the concern of “the inequalities in the availability and quality of services” (p. 146) as nonprofits supplement the resources and responsibilities of public agencies. Facing such challenges, it is imperative for scholars and policy makers to understand how the overall government spending environment affects nonprofit partners and how nonprofits make strategic financial management decisions to cope with a tightening government spending environment and unmet demand for public services.
Informed by literature on the strategic response of nonprofit organizations to uncertainties, this study identifies several financial management strategies nonprofits may take facing government budget cuts in a public service subsector. Each of these strategies is examined in the context of more than 200 city park-supporting nonprofits in large U.S. cities. Besides providing an organizational-level investigation of the well-known sectoral relationship between governments and nonprofits, this study contributes to the literature on government–nonprofit relationships and nonprofit finance on empirical grounds. First, this study extends the inquiry of nonprofit organizations’ response to funding uncertainties to a new context where nonprofits play important roles in supporting and providing public services without receiving significant government support for public service delivery. Furthermore, the parks and recreation subsector experiences ample changes in the government spending environment because it is often first in line to be cut during times of government fiscal stress (Skidmore & Scorsone, 2011).
Second, by differentiating between incremental and dramatic government spending changes, this study captures both the linear and nonlinear impact of government spending cuts on nonprofit financial management strategies. Nonprofits may respond to these two types of government spending changes differently. For example, dramatic government budget cuts may pose an acute threat to local service provision, which could prompt nonprofits to make management decisions intended to achieve an immediate increase in service provision as opposed to gradual adjustments in resource attainment.
Context and Background
Government Budget Cuts in Parks and Recreation
Local governments fund a wide range of services, including public safety, public works, health and welfare, economic development, and parks and recreation. Due to factors such as market cyclical pressure, industrial structure changes, demographic shifts, and increasing pension costs, real local government general revenue rose by only US$3 per US$1,000 of personal income from 1977 to 2004 (Chapman, 2008). Facing fiscal imbalances, local governments often respond by cutting budgets and reducing expenditures (Buettner & Wildasin, 2006; Yang, 2017).
Public finance literature found that local budget components are differentially prone to expenditure cuts during times of fiscal stress: functions unrelated to day-to-day services and “non-essential,” which often include parks and recreation, are more likely to suffer. Surveys of municipal personnel directors in West and Davis (1988) showed that parks and recreation was the most targeted program for expenditure reduction. Jordan (2003) found that developmental functions targeted at long-term community development, including parks and recreation, were more likely to be interrupted by local policy agenda shifts and nonincremental changes in government expenditure. Among the largest 38 U.S. cities, government spending on parks and recreation experienced nonincremental changes of 20.8% of the time, and budget cuts were also more likely than increases. More recent research provides corroborating findings. For example, Skidmore and Scorsone (2011) found that stronger budgetary responses to the Great Recession occurred in parks and recreation than other local government functions. Local public park and recreation facilities throughout the nation share commonalities but could differ in their specific designs (The Trust for Public Land, 2018). For example, playgrounds are the most popular kind of facilities in city parks, whereas facilities that are more costly to build and operate (swimming pools and golf courses) are less common. Some cities, such as Newark, NY, have parklands completely created, constructed, and managed for human use, whereas others have opened natural areas to the public.
The Emergence of Park-Supporting Nonprofits
Facing a turbulent budgeting environment, city parks and recreation departments may attempt to find alternative funding sources and develop cross-sectoral or intergovernmental partnerships. In this context, the nonprofit sector is important in helping parks departments for the construction and maintenance of parks and recreation facilities, providing recreational and educational programs, fund-raising, volunteer mobilization and management, and the planning and design of these services (Cheng, 2018a; Harnik & Martin, 2015; Murray, 2010; Pincetl, 2003; Walls, 2014). The Trust for Public Land (2018) found that park-supporting nonprofits spent nearly US$500 million on city parks in the 100 largest U.S. cities in 2017, making up more than 6% of total spending on public parks. Philanthropy and nonprofit support for parks and recreation services have become indispensable in the context of unstable government spending environment and rising costs of maintaining and managing public parks (Murray, 2010).
To fulfill their service provision roles, park-supporting nonprofits rely primarily on private donations and grants as opposed to direct government funding as seen in social and human services nonprofits. A survey by Walls (2014) showed that park conservancies and advocacy organizations received 63% of their revenue from private donations and grants, but less than 20% from governments. We also identified park-supporting nonprofits in the (National Center for Charitable Statistics) NCCS-GuideStar National Nonprofit Research Database (the “Digitized Data”) which separates private contributions and government grants but covers only Years 1998 to 2003. The government grant ratio as a percentage of total revenue for park-supporting nonprofits is 7.18%, and program service ratio is 14.9% (including government contracts and commercial incomes). Those numbers are considerably lower than the nonprofit sector average and the subsectors such as social and human services where nonprofits rely heavily on government funding (McKeever, 2015). When local governments cut the budget on parks and recreation during times of fiscal stress, services previously funded by the governments will be affected. Because park-supporting nonprofits do not rely significantly on funding from local governments, the impact of government budget cuts on nonprofit revenue will be limited but these nonprofits need to decide whether to step up to ensure service continuity in the community. Previous case studies found that the volatility in public spending and the service vacuum left by government budget cuts prompt nonprofits to fill in the gap (Walls, 2014). An important management and policy question, therefore, is what financial management strategies park-supporting nonprofits take to fulfill their service provision roles in a turbulent government spending environment and the implications of such strategies for a sustainable provision of parks and recreation services.
Finally, park-supporting nonprofits fall into two broad categories: park unit-supporting and park system-supporting nonprofits. Park unit-supporting nonprofits are more common and typically are set up by citizens in the community to support a single park or greenway through providing assistance to or sharing daily management responsibilities with local parks departments. Central Park Conservancy in the New York City is a good example of park unit-supporting nonprofits as the main mission of the conservancy is to support the Central Park. Park system-supporting nonprofits, on the contrary, exist to raise the quality and quantity of parks and green spaces in the entire city area. The role-played by park system-supporting nonprofits may be fundamentally different compared with park unit-supporting nonprofits (Madden, Myrick, Brower, Secunda, & Schwartz, 2000). The main reason is that system-supporting nonprofits usually focus on providing technical assistance to neighborhoods or other unit-supporting nonprofits that operate in different park units. Therefore, they are not directly involved in improving the conditions of specific park units. Park Pride, for example, aims at engaging communities to activate the power of parks across Atlanta. This intermediary role may push park system-supporting nonprofits to employ different strategies compared with park groups that operate in individual parks. For example, facing a budget cut, park system-supporting nonprofits may focus on advocacy to bring in more funding for the whole system. Park unit-supporting nonprofits, on the contrary, may focus on raising more philanthropic resources for direct service provision for the particular park of interest. In addition, unit-supporting nonprofits may respond more actively to government budget cuts because the benefits of individual park units are more concentrated and enjoyed by neighborhood residents (Foster, 2011). Based on the above reasons, we separate park unit-supporting and system-supporting nonprofits in our analysis to explore how they may respond to government budget cuts differently.
Sectoral and Organizational Perspectives of Government–Nonprofit Relationships
Sector-based examination of government–nonprofit relationships has laid out two broad views regarding whether the nonprofit sector will expand or shrink in response to a receding government sector: the market niche model (Smith & Grønbjerg, 2006) and the interdependence model (Salamon, 1987). Informed by the three failures theory, the market niche model suggests that government failure and market failure create the demand and space for nonprofit organizations to step in and fill the gap (Weisbrod, 1975). However, strategic management decisions made by individual nonprofits in response to the rise of service needs created by government and market failure remain largely unknown. The interdependence model points to the fact that the nonprofit sector relies extensively on government funding for service provision, especially in social and human services. Therefore, when governments cut spending on public services, nonprofits would not only fail to fill in the gap but also become more financially vulnerable. Empirical evidence supporting the interdependence model shows that the nonprofit and government sectors grow and decline at the same time (Lecy & Van Slyke, 2013; Paarlberg & Yoshioka, 2016). However, much of the empirical evidence is from the social and human services sector in which nonprofits rely heavily on government funding; in other nonprofit subsectors, such as education, art, and environment, the pattern of government–nonprofit sector funding interactions may be different (Lecy & Van Slyke, 2013).
The organization-based understanding of government–nonprofit relationships focuses on individual nonprofits as opposed to the sector as a whole. This approach has its roots in the interdependence model, examining how the receipt of government contracts and grants influences individual nonprofit service provision capacity and independence. Marwell and Calabrese (2014) developed a deficit model of collaborative governance to depict a scenario in which “nonprofits have been deputized by the state to secure children’s social rights but do not receive sufficient resources to cover the costs of securing those rights” (p. 1031). Because of the insufficient funding provided through government contracts, child welfare nonprofits have to borrow more, tap into reserves, and reduce overhead costs, which are ultimately associated with lower service quality and organizational longevity.
What is missing in the sectoral and organizational perspectives of government–nonprofit relationships is that, due to a heavy focus on social and human services organizations, the conceptualization of public service provision is limited to a view that governments directly provide or fund nonprofits to provide these services. However, many nonprofits provide and support public services without relying heavily on government funding (Nelson & Gazley, 2014). How these nonprofits respond to broader government budget cuts is missing in the existing literature. From a practical perspective, although the market niche and independent theories may seem distinct in explaining how government funding influences nonprofits, they could work simultaneously within one organization. Nonprofits sometimes feel pressure both to offset government cuts that affect their own funding as well as make up for broader government cuts that increase the demand for their services. Which pressure is more pronounced would depend on the extent to which nonprofits rely on government funding. Unlike social and human service organizations, park-supporting nonprofits play important roles in providing public services without relying heavily on government funding. Therefore, the pressure to fill in the service gap may be more pronounced in this context than the pressure from reduced funding due to government budget cuts. This study attempts to answer how nonprofits make financial management decisions in response to broader government budget cuts when they provide public services without relying heavily on government funding.
Choice of Financial Management Strategies
Literature on the response of nonprofits to environmental and economic uncertainty identifies several strategies nonprofits could take to cope with government budget cuts (Bielefeld, 1992; Galaskiewicz & Bielefeld, 1998; Mosley, Maronick, & Katz, 2012; Never, 2011). Although these studies were mostly conducted in contexts where nonprofits relied heavily on government funding, their insights can contribute to understanding how nonprofits fill the service gap left by government budget cuts. In terms of financial management strategies, two broad approaches have been identified: new revenue strategies and reallocation strategies.
New revenue strategies refer to actions intended to “generate new sources of revenue from specific potential funders” (Bielefeld, 1992, p. 390). These strategies may enlarge the financial pie so that more resources can be devoted to programming and service provision. New revenue strategies may include raising more private donations, borrowing and using accumulated reserves, or diversifying revenue portfolios. Increasing earned income through the sale of goods and service fees is another type of new revenue strategies (Dees, 1998). However, data used in this study do not separate government contracts from other earned income, which precludes us from empirically testing whether nonprofits increase earned income other than government contracts in response to government budget cuts (decreasing government contracts due to budget cuts and increasing fee revenue from nongovernmental sources may cancel each other out in total program service revenues). In addition, increasing sales and fees may lead to limited new resources given that they represent only a very small portion of park-supporting nonprofits’ revenue (Walls, 2014). Increasing earned income from nongovernmental sources is, therefore, not explicitly presented in the framework of nonprofit financial management responses to government budget cuts. Empirically testing this earned revenue strategy requires additional data that separate governmental and nongovernmental earned revenues, which could be a line of promising future research.
Reallocation strategies are efforts to make more resources available for service provision, through increased use of volunteers and part-time staff, or reduced staff support and benefits. Reallocation strategies are a type of retrenchment strategies described in previous literature where nonprofits reduce internal costs to buffer the actual or potential loss of funding (Bielefeld, 1992). In the context of nonprofits filling the gap created by government budget cuts, because these nonprofits do not rely significantly on direct government funding, the major objective is not to buffer financial losses but to reallocate resources for additional service provision. Therefore, we focus on reallocation strategies where nonprofits underinvest in administrative and organizational support services, thus leaving more funds for programs and services. Figure 1 depicts this framework of nonprofit financial management responses to government budget cuts. Based on this analytical framework, four testable hypotheses are articulated below, with the first three related to new revenue strategies, whereas the last related to reallocation strategies.

Analytical framework of nonprofit response to government budget cuts.
Tactic 1: Increasing Fund-Raising Effort
Raising more private donations is an obvious option for nonprofits when governments cut spending on parks and recreation. Using the 1998 to 2003 NCCS digitized data, Chikoto and Neely (2014) found that more fund-raising efforts were positively associated with nonprofit financial revenue growth, thus partially justifying the strategy of increasing expenses in fund-raising. Young and Steinberg (1995) also suggested that nonprofits should continue spending in fund-raising as long as one additional dollar spent generates at least one additional dollar in donations.
Although nonprofits may choose to increase fund-raising efforts in response to a decline in government spending, they must first have the resource to do so. Marwell and Calabrese (2014) found that child welfare nonprofits actually reduced fund-raising efforts after a decline in government contract funding, and they attributed this finding to the overreliance of these nonprofits on government funding and lack of resources beyond what is available through government contracts. Second, there are risks involved in seeking donations. Growing fund-raising expenses may send a signal to potential donors that the organization is inefficient in raising revenues to achieve its mission, thus decreasing future contributions or grants (Ashley & Faulk, 2010; Greenlee & Brown, 1999; Steinberg, 1983). Empirical results regarding this proposition are mixed, however. Frumkin and Kim (2001) found that operational and managerial efficiency is not necessarily rewarded in the contributions marketplace; what matters most to donors is instead how well the nonprofit markets itself and communicates its mission.
Tactic 2: Borrowing and Using Reserves
Borrowing or using reserves is another type of new revenue strategy nonprofits could take. Although debt financing is often for smoothing out the cash flow associated with capital projects, nonprofits may support operational expenses through extending a line of credit (Denison, 2009). Yan, Denison, and Butler (2009) found that nonprofits with more diversified revenue structure are more likely to borrow. Reserves or savings provide a cushion for financial downturns and alternative resources nonprofits may draw upon. Reflected in financial figures, both borrowing for operation and using reserves will decrease the net assets of nonprofit organizations. 1
Borrowing and using reserves, nevertheless, seem to be much less popular practices in the nonprofit sector than the government and business sectors. Calabrese (2013) found that many nonprofits maintain no operating reserves at all, possibly because they are evaluated on spending instead of reserves. In terms of debt financing, Yetman (2007) found that relatively few nonprofits borrow to cover service needs, as they are very cautious about the financial and nonfinancial costs associated with using debt. Yetman (2007) articulated those costs to include interest costs of the debt, crowding out of future donations, and the nonfinancial risk of involving other parties in the managerial decision-making process of the organization. Despite the above obstacles nonprofits may face in terms of debt financing, borrowing and using reserves could, theoretically, bring additional cash to the organization facing a government budget cut.
Tactic 3: Diversifying Revenue Sources
In addition to financial management strategies that focus on raising more revenues or resources for service provision, nonprofits may also seek financial sustainability when they sense a more unstable and uncertain external environment. Revenue diversification represents an important strategy for nonprofit managers and social entrepreneurs to build a strong financial base for their organizations and to “devote their attention to the core task of fulfilling the organization’s mission and producing benefits for the public” (Frumkin & Keating, 2011, p. 152). Existing empirical research has consistently identified a negative relationship between revenue diversification and revenue volatility (Carroll & Stater, 2009; Frumkin & Keating, 2011; Mayer, Wang, Egginton, & Flint, 2014; Wicker, Longley, & Breuer, 2015), which provides support for the effectiveness of revenue diversification in stabilizing revenues and maintain desired service levels.
Researchers, including Markowitz (1952), have asserted that there is a trade-off between expected returns and revenue stability: relying on a single source of revenue may generate a higher expected return at the cost of revenue stability. However, empirical research either did not find a statistically significant relationship between revenue diversification and revenue growth (Frumkin & Keating, 2011), or found that the effect of diversification on revenue size to be mixed and depend on which revenue stream is replaced in the portfolio (Mayer et al., 2014). In other words, although the revenue diversification strategy may not generate more revenue, it brings stability to a nonprofit’s existing funding base.
Tactic 4: Shifting Costs From Administrative Expenses
Instead of seeking and stabilizing revenue for service provision as seen in new revenue strategies, reallocation strategies aim at shifting expenses from administrative and organizational support services, such as personnel training and employee compensation, to core programs for additional service provision needed due to government budget cuts (Bielefeld, 1992; Marwell & Calabrese, 2014; Mosley et al., 2012). Although such cost shifting is an effective short-term strategy to increase the level of service outputs, scholars have raised concerns over the possible detrimental effects on nonprofit service delivery capacity and growth in the long term (e.g., Chikoto & Neely, 2014; Tuckman & Chang, 1991). Wing and Hager (2004) developed the notion of “nonprofit starvation cycle” to describe the phenomenon that nonprofits continue to reduce overhead in response to the competitive pressure in the donor markets, therefore, eroding their administrative capacity and continuous organizational development. Lecy and Searing (2015) empirically validated this concern using 25 years of nonprofit data. Because of the potential risk of applying this strategy, nonprofits may be very cautious and only choose to reduce administrative costs when the unmet service demand is severe and acute, as seen in cases of dramatic government spending cuts.
Data and Methodology
Data Source and Sample
This study uses several data sources to construct a unique panel data set that contains information on nonprofit finance, government finance, and community characteristics. Data on government expenditure and city population come from the Lincoln Institute of Land Policy’s Fiscally Standardized Cities (FiSC) database, covering local government finance for the 150 largest U.S. cities during the past three decades (Lincoln Institute of Land Policy, 2016). We exclude Washington D.C. because the U.S. Congress ultimately approves its budget. Because most cities share the responsibility of public service provision with a variety of overlapping independent governments, such as counties and special districts, a key advantage of the FiSC database is that it incorporates the portion of revenues and expenditures of the overlapping governments within the city boundary to calculate citywide public finance data. Therefore, the measure of public expenditure on parks and recreation in each city includes all local governmental entities and provides a full picture of the public spending environment faced by nonprofits in the city. A trade-off, however, is that we must limit our sample of nonprofits to those located within the 149 large cities.
Data on nonprofit finance and organizational characteristics from 1990 to 2012 come from the National Center for Charitable Statistics. A combined effort of using keywords search and the National Taxonomy of Exempt Entities (NTEE) codes was taken to identify a comprehensive list of possible park-supporting nonprofits in 77 of the 149 large cities that have such nonprofits. 2 Those organizations were verified through their websites or 990 forms to make sure that they meet the criteria of park-supporting nonprofits: Nonprofits that are set up with a main purpose of supporting local public park units or public systems. Sports or recreation clubs are not included in the sample of this study as they are groups with a main purpose of using facilities in parks, not supporting these parks. This process also enables us to code whether a nonprofit serves specific city park units or the whole city park system. We then follow the standard 990 form data cleaning practice applicable to this article (Bowman, Tuckman, & Young, 2012; Calabrese, 2013), including dropping organizations with nonpositive total revenue, expense or asset, and when the sum of expense components is bigger than the reported total. Table 1 provides a summary of organization counts from this process; the final analysis includes 225 park-supporting nonprofits in 76 cities.
Number of Nonprofits Included in the Analysis.
Data on community characteristics and demographics come from the 1990, 2000, and 2010 Census and are measured at the city level, except for the voting data measured at the county level. Data for missing years are linearly interpolated or extrapolated. The three data sources are merged based on city and year. All monetary variables are inflation-adjusted to 2012 dollars.
Empirical Strategy
Regarding the dependent variables, three new revenue strategies are tested here. First, to measure fund-raising efforts, we calculate a fund-raising ratio as the proportion of total expenses spent on fund-raising activities. Fund-raising expenses serve as a better proxy for fund-raising efforts compared with donations received. Nonprofits may try to increase donations through increasing fund-raising expenses, but they do not have full control over the amount of donations they can get. Second, to measure borrowing and using reserves for operational purposes, although ideally, we want to focus on changes in unrestricted net assets and exclude net assets that cannot be easily spent on operation, such information is not available from our data sources. Instead, we use the ratio between end-of-year total net asset and total expense (net asset ratio). If the restricted net asset is not systematically associated with the external public spending environment, this dependent variable would generate a consistent estimate of the association between the government budget cuts and nonprofit strategies to draw down savings or borrowing for operational needs. Third, we follow Carroll and Stater (2009)’s categorization of revenue streams and calculate a Hirschman–Herfindahl Index-based revenue diversification measure. Three revenue categories are used to develop the diversification score ranging from 0 to 1 with a higher value indicating a more diversified portfolio: donative income (including contribution and income from special events), earned income (including program revenue, dues, and other earned income), and investment income (including sales of securities, interest, and other investment income). The diversification score equals
The independent variables of interest capture the citywide public spending environment for parks and recreation, including spending from all layers of local governments. We include two variables to differentiate incremental and dramatic changes in the overall government spending environment. First, government operational spending on parks and recreation is logged and included in its lagged form to overcome the potential endogeneity caused by a reversed causal relationship. 3 We focus only on the government operational expenditure because capital expenditures are likely to fluctuate and concentrate in years when investments happen, and such fluctuations do not necessarily reflect a defunding of parks and recreation services by the governments. Second, we construct a variable to measure big decreases, relative to the “norm,” following Jordan (2003). For each city, we first calculate the average annual percentage change in parks and recreation operational expenditure over the sample period to represent the expected norm of government spending. A budget cut by 25 percentage points or more below this average is considered a punctuation and big decrease (Jordan, 2003).4,5 The first independent variable estimates how nonprofits react to a continuous change in the public spending environment, whereas the second independent variable, also lagged, tells us how a big, discrete decrease in public spending shifts nonprofit financial management strategies.
Finally, we control for two groups of covariates. The first type is organizational factors commonly included in the literature that may systematically influence nonprofits’ financial management strategies. Log of total assets controls for organization sizes as big organizations may have different resources and management practices (Child & Grønbjerg, 2007; Guo & Zhang, 2014). Age controls for the impact of organizational experience and history (Gazley, 2010). The second group of covariates captures the external community environment. The log of median household income, the log of median housing value, and the homeownership rate provide proxies for local wealth and demand for parks and recreation services. Demographic variables, include the log of city population, the percentage of White residents, the percentage of residents with a college education or above, the percentage of family households, and the percentage of residents voted for the Democratic candidate in the most recent presidential election. These are factors explaining not only the demand for nonprofit services, but also the level of resources nonprofits can draw from the local community, or the supply of community philanthropy (Paarlberg & Yoshioka, 2016). The level of community-based philanthropy will determine the funding strategies of local park-supporting nonprofits, such as their fund-raising efforts. All control variables other than organization age have a 1-year lag as the management response of nonprofits to the external environment may take time, and organizational decisions are often based on historical data.
We employ a standard two-way fixed-effects model to estimate the association between nonprofit financial management strategies and the external public spending environment. Controlling for time-invariant organizational characteristics is important because factors related to organizational type, location, and history could all affect the dependent variables of interest and bias our estimates if omitted from the regression. Controlling for a secular trend through including year fixed effects is equally important, as common nonprofit management practices in the 1990s may be very different from now. Hausman’s specification test results also indicate that fixed effects are more appropriate here than random effects models. Finally, we cluster standard errors at the nonprofit level to adjust for heteroscedasticity and autocorrelation within the organization over the years.
For nonprofit i located in city c in year t, the fixed effects regression can be expressed as follows:
where
Table 2 provides summary statistics for all dependent and independent variables. The sample covers 225 nonprofits from 1990 to 2012. Because not all nonprofits existed or filed the 990 form every year, there are 1,716 nonprofit-year observations. On average, parks and recreation nonprofits spend 3% of total expenses on fund-raising-related activities and 16% on administrative activities. 6 Their net assets are 15 times of total expenses, and the mean revenue diversification score is 0.34. Local governments in these cities spent a significant amount on parks and recreation services, averaging US$103 million a year (thus a log value of 18.45). But for about 6% of the years, an average nonprofit sees the government spending being significantly cut.
Summary Statistics.
Note. Big budget cuts refer to an annual decrease in government parks and recreation spending that is lower than the average annual change experienced by a city by 25 percentage points or more.
Regression Results
Fixed-effects regression results are reported in Table 3 for the four dependent variables. Overall, we find empirical evidence that park-supporting nonprofits make new revenue strategies including increasing fund-raising ratio and revenue diversification when government spending on parks and recreation in the city declines incrementally; they pursue reallocation strategy by reducing the administrative ratio when observing a big cut in the government spending environment.
Two-Way Fixed-Effects Regression Results.
Note. Big budget cuts refer to an annual decrease in government parks and recreation spending that is lower than the average annual change experienced by a city by 25 percentage points or more. Organizational cluster-robust standard errors are reported in the parentheses.
p < .05. ***p < .01.
When government spending on parks and recreation increases and local service demands are likely met by such an increase, the statistically significant coefficient estimate of government spending suggests that nonprofits reduce their fund-raising effort, thus providing support to Hypothesis 1. A 1% increase in government spending is associated with a 1.71 percentage point decrease in fund-raising ratio. Given that the mean of fund-raising ratio in our sample is 3%, a 1.71 percentage point change represents roughly a 57% change rate, indicating that these nonprofits make economically significant adjustments in their fund-raising investment in response to incremental changes in government budget. An improved external spending environment also seems to be statistically significantly associated with nonprofits reducing revenue diversification, which provides evidence for Hypothesis 3. A 1% increase in government spending is associated with a 0.09 unit decrease in the diversification score. Given a mean diversification score of 0.34, the 0.09-unit decrease represents a 26% change rate. The negative coefficient estimate of government spending for the dependent variable net asset ratio is not statistically significant, indicating that we cannot conclude if nonprofits increase savings or borrow less when government spending environment improves and thus Hypothesis 2 is not supported. This is not surprising because it is consistent with the findings from existing literature that nonprofits often do not use debt financing or maintain operating reserves (Calabrese, 2013; Yetman, 2007).
The reallocation-related dependent variable, administrative ratio, is not statistically significantly associated with the continuous measure of government spending. However, when government spending experiences significant cuts, the ratio decreases by 0.02. Given a mean administrative ratio of 0.16, the 0.02 coefficient estimate translates to a 12% change rate. That is, when local governments in the city area dramatically cut their parks and recreation budgets, park-supporting nonprofits reduce the proportion of expenses dedicated to administrative purposes by 12%. This finding provides support for Hypothesis 4. Strategies to reduce administrative costs and spare resources for program expenses, such as cutting compensation and salary or reducing the workforce, are difficult decisions to make and may compromise the long-term sustainability and performance of the organization. Therefore, it is unsurprising that we find a statistically significant association between the administrative ratio and big government spending cuts, but not with the continuous measure of the public spending environment. Contrasting this finding with the previous three dependent variables, we argue that nonprofits prioritize different coping strategies depending on the intensity of changes in the external public spending environment. They are likely to first consider new revenue strategies such as increasing fund-raising effort and diversifying revenue portfolio for smaller decreases in government spending. When the public spending significantly declines and acute service needs emerge, they implement reallocation strategies, which are more painful management decisions but could lead to immediate improvements in program service capacity.
Control variables with statistically significant coefficient estimates are briefly discussed here. Organizations with growing assets have more diversified revenue streams: Bigger organizations may be better at pursuing diversification strategies such as improving investment management and reducing reliance on donation. Older organizations spend more on administrative costs; they are likely to be more established and more able to maintain a strong administrative capacity. Interestingly, older organizations are less diversified, possibly because they have settled into a stable revenue portfolio. Community characteristics are largely not associated with the four management strategies in a statistically significant way. The exception is that nonprofits located in cities with a higher percentage of family households spend a smaller proportion of total expenses on fund-raising, which suggest that organizations in communities with higher demand for parks and recreation services and plausibly a stronger donor base need not allocate as much resource to tap the donor base.
Finally, we conduct subsample analysis using the same fixed-effects regression to explore the potential heterogeneous responses of different types of park-supporting nonprofits. Among the 225 organizations included in the overall analysis, 71 organizations are system-support nonprofits while the rest 154 organizations focus only on selective park units. Park-unit supporting nonprofits on average have larger revenues than park system-supporting nonprofits, but also a larger standard deviation. Table 4 presents results from the subsample analysis. Main findings from the overall sample that nonprofits respond to governmental spending decreases by increasing fund-raising ratio, improving revenue diversification, and reducing administrative ratio, can be largely attributed to the statistically significant reactions of park unit-support nonprofits. This finding confirms our previous propositions that park unit-supporting nonprofits may respond more actively to government budget cuts than park system-supporting nonprofits, because the former are more active in direct service provision whereas the latter serve as intermediaries (Madden et al., 2000), and the benefits provided by individual parks are more concentrated compared with the park system (Foster, 2011). Admittedly, the lack of statistically significant estimates from system-supporting nonprofits could be due to the smaller number of observations and thus reduced statistical power of this subgroup, but the results are suggestive that park unit-supporting nonprofits are more responsive to government budget cuts. The results may also be driven by the fact that park unit-supporting nonprofits and park system-supporting nonprofits (city park foundations) rely on different levels of local governments funding. Because of the data constraints we have in this study, specific mechanisms are hard to evaluate in this study. Future research with more data on the functional activities and direct government-funding differences between the two groups can shed light on the differing mechanisms at play here.
Fixed-Effects Regression Results By Type of Nonprofits.
Note. Big budget cuts refer to an annual decrease in government parks and recreation spending that is lower than the average annual change experienced by a city by 25 percentage points or more. Organizational cluster-robust standard errors are reported in the parentheses. Coefficient estimates of the covariates are not reported due to space constraints but are available upon request from the authors.
p < .1. **p < .05. ***p < .01.
Discussion and Implications
This study seeks to bridge the sector-based and organization-based understanding of government–nonprofit relationships and to understand how nonprofits respond to government budget cuts when they provide public services without relying heavily on government funding. Utilizing a unique panel data set of park-supporting nonprofit organizations in large U.S. cities, this study empirically tests how these nonprofits adjust financial management strategies in response to incremental and dramatic changes in the overall government spending on parks and recreation in a city. Our findings suggest that nonprofits may have prioritized among different coping strategies given the severity of government budget cuts. They pursue new revenue strategies such as increasing fund-raising efforts and diversifying revenue portfolios in response to incremental declines in public spending on parks; borrowing and using reserves seem not to be strategies adopted possibly due to the costs and risk involved. Facing a dramatic government budget cut, they are more likely to reduce administrative expenses and spend more on programs to fill in the gap of service needs. Finally, nonprofits that support individual park units are more responsive to the overall government spending environment compared with park foundations that are set up to support the entire park system in a city.
This study focuses on park-supporting nonprofits and the subsector of parks and recreation because these nonprofits do not rely heavily on government funding for service provision and are most likely to step up for service needs left unmet by government retrenchments. Our findings suggest that these nonprofits are more than an agent of the government and adopt coping strategies to increase service provision when local governments cut back due to fiscal stress. In-depth qualitative case studies may shed light on how nonprofit managers evaluate the challenges of incremental versus dramatic government budget cuts differently, and strategies they pursue other than the financial management-related ones explored in this article, such as lobbying and coalition building. In addition, due to data availability constraints, this study focuses only on park-supporting nonprofits in large U.S. cities, and the findings may not extend to informal park-supporting volunteer groups and nonprofits in smaller cities. Finally, although we have anecdotal evidence that park-supporting nonprofits do not rely heavily on government funding, due to the constraint of nonprofit tax return data, we cannot separate government funding from other revenue sources. Findings should, therefore, be interpreted with caution. As this subsector continues to evolve, contracting may become more popular in parks and recreation services. Additional data sources, such as government contracts with nonprofits, may be needed to better disentangle government–nonprofit funding interactions (Marwell & Gullickson, 2013).
From a public policy perspective, the types of coping strategies pursued by park-supporting nonprofits have organizational development implications and raise the question whether nonprofits are a sustainable complement or supplement to the government provision in the long run. Our findings suggest that nonprofits pursue new revenue strategies when the cuts in the public spending environment are incremental and these strategies may gradually deliver additional resources for service provision. Facing dramatic cuts in government parks and recreation budgets, park-supporting nonprofits reduce administrative expenses, which may immediately bring additional resources for program needs to fill in the gap left by big government retrenchments. However, such reallocation strategies improve service provision at the expense of long-term organizational sustainability and performance, as the administrative capacity is essential for organizational development. Therefore, local governments that cherish the long-run sustainability and quality of parks and recreation services provided by the voluntary sector in their jurisdiction should try to avoid dramatic budget cuts in this function, despite the political difficulties associated with such decisions. As we celebrate the important role of nonprofit organizations in service provision, scholars and policy makers are tasked to understand the struggles faced by nonprofits and develop better policies to help them fulfill that role, especially when governmental providers suffer from fiscal stress and budget cuts.
Footnotes
Acknowledgements
The authors wish to thank Beth Gazley, Matthew Bagetta, Joanna Woronkowicz, participants at the 2017 Public Management Research Conference, and the anonymous reviewers for their helpful comments and suggestions.
Authors’ Note
The authors contribute equally to this work.
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
