New product development is integral to marketing. There are questions, however, regarding the extent to which new products are good and for whom they are good. While benefits may be obvious for manufacturers, sellers, and users of any particular product, stakeholders beyond the transaction and direct usage of said product may receive no benefits and perhaps may be harmed by new products. Some of the complex systemic effects of new products are examined in this article, with the hope that readers will ponder some of these complexities and various trade-offs and, more important, devise measures and practices that might help to determine the extent to which products truly are or can be systemically “good.”
Ailawadi, Kusum, Donald R. Lehmann, and Scott P. Neslin.2003. Revenue premiumas a measure of brand equity. Journal of Marketing6 (7):1-17.
2.
Alderson, W.1965. Dynamic marketing behavior: A functionalist theory of marketing. Homewood, IL: Irwin.
3.
Bartels, Robert, and Roger L. Jenkins.1977. Macromarketing. Journal of Marketing41 (4): 17-20.
4.
Breshnahan, Timothy F., and Robert J. Gordon, eds. 1997. The economics of new goods. Chicago: University of Chicago Press.
5.
Bronyiarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister.1998. Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction. Journal of Marketing Research1 (35):166-176.
6.
Carpenter, Gregory, Kent Nakamoto, and Rashi Glazer.1994. Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes. Journal of Marketing Research31 (August): 339-350.
7.
Chaney, Paul K., Timothy M. Devinney, and Russell S. Winer.1991. The impact of new productions on the market value of firms. Journal of Business64 (4): 573-610.
8.
Christensen, Clayton.1997. The innovators’ dilemma. Boston: Harvard Business School Press.
9.
Desai, Preyas S.2001. Quality segmentation in spatial markets: When does cannibalization affect product line design?Marketing Science20 (3): 265-283.
10.
Dixon, Donald F.2001. Conspicuous consumption versus the Protestant ethic: The view from Pepsy’s diary. Journal of Macromarketing21 (2): 146-155.
11.
Dutta, Shantanu, Wagner Kamakura, and Brian T. Ratchford.2004. Deterministic and stochastic approaches for assessing marketing efficiency. In Assessing marketing strategy performance, edited by Christine Moor-man and Donald R. Lehmann, 47-68. Cambridge, MA: Marketing Science Institute.
12.
Ellis, Paul, and Anthony Pecotich.2002. Macromarketing and international trade: Comparative advantage versus cosmopolitan considerations. Journal of Macromarketing22 (1): 32-56.
13.
Fisk, George.1981. An invitation to participate in affairs of the Journal of Macromarketing. Journal of Macromarketing1 (1): 3-6.
14.
Goldenberg, Jacob, Donald R. Lehmann, and David Mazursky.2001. The idea itself and the circumstances of its emergence as predictors of new product success. Management Science47 (1): 69-84.
15.
Harvey, M. G.1995. The MNC’s role and responsibility in deforestation of tropical forests. Journal of Macromarketing17 (Fall): 32-48.
16.
Hauser, John, Gerard J. Tellis, and Abbie Griffin.2005. Research on innovation: A review and agenda for marketing science. MSI Special Report05- 200:111-152.
17.
Hausman, Jerry A.1997. Valuation of new goods under perfect and imperfect competition. In The economics of new goods, edited by Timothy F. Breshnahan and Robert J. Gordon. Chicago: University of Chicago Press.
18.
Hicks, J. R.1940. The valuation of social income. Economica7:105-124.
19.
Hill, R., and D. Stephens.1997. Impoverished consumers and consumer behavior: The case of AFDC mothers. Journal of Macromarketing17 (Fall): 32-48.
20.
Horth-Anderson, C.1984. The concept of quality and efficiency of markets for consumer products. Journal of Consumer Research11 (September): 706-718.
21.
Huber, Joel, John W. Payne, and Christopher Puto.1982. Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis. Journal of Consumer Research9 (June): 90-98.
22.
Iyenger, Sheeva S., and M. R. Lepper.2000. When choice is demotivating: Can one desire too much of a good thing?Journal of Personality and Social Psychology79:995-1006.
23.
Kahn, Barbara, and Donald R. Lehmann.1991. Modeling choices among assortments. Journal of Retailing67 (Fall): 274-289.
24.
Kalita, Juki K.1994. Measuring product market efficiency: A new methodology. Marketing Letters5:77-89.
25.
Kamakura, Wagner A., Brian T. Ratchford, and Jagdish Agarwal.1988. Measuring market efficiency and welfare loss. Journal of Consumer Research15 (3): 289-302.
26.
Lancaster, Kelvin J.1966. A new approach to consumer theory. Journal of Political Economy74 (April): 132-157.
27.
Lee, Dong-Jin, M. Joseph Sirgy, Val Larsen, and Newell D. Wright.2002. Developing a subjective measure of consumer well-being. Journal of Macromarketing22 (2): 158-169.
28.
Meade, William K., II., and Robert W. Nason.1991. Toward a unified theory of macromarketing: A systems theoretic approach. Journal of Macro-marketing10 (Fall): 72-82.
29.
Montoya-Weiss, Mitzi, and Roger Calantone.1994. Determinants of new product performance: A review and meta-analysis. Journal of Product Innovation Management11:397-417.
30.
Mundt, J.1993. Externalities: Uncalculated outcomes of exchange. Journal of Macromarketing13 (Fall): 46-53.
31.
Peterson, Mark, and Naresh K. Malhotra.1997. Comparative marketing measures of societal quality of life: Substantive dimensions in 186 countries. Journal of Macromarketing17 (Spring): 25-38.
32.
Samli, A. Coskun.1998. A method for assessing the environmental friendliness of products. Journal of Macromarketing18 (Spring): 34-40.
33.
Shultz, C., and M. Holbrook.1999. Marketing and the tragedy of the commons: A synthesis, commentary, and analysis for action. Journal of Public Policy & Marketing18 (2): 218-229.
34.
Shultz, Clifford J., II.2004. Staying the macromarketing course and expanding boundaries. Journal of Macromarketing24 (1): 3-5.
35.
Shaw, Eric H.1995. The first dialogue on macromarketing. Journal of Macromarketing14 (Spring): 7-20.
36.
Shugan, Steve.1980. The cost of thinking. Journal of Consumer Research7 (September): 99-111.
37.
Sirgy, J.2005.Quality of life. Journal of Macromarketing. http://agb.east.asu.edu/jmm/from_the_editor.htm (accessed August 18, 2005).
38.
Thurstone, L. L.1959. The measurement of value. Chicago: University of Chicago Press.
39.
Turner, Frederick J.1920. The frontier in American history. New York: Henry Holt.
40.
Vandenbosch, Mark B., and Charles B. Weinberg.1995. Product and price competition in a two-dimensional vertical differentiation model. Marketing Science14 (2): 224.
41.
Veblen, Thorstein.1899. The theory of the leisure class. London: Allen & Unwin.
42.
Wilkie, William, and Elizabeth Moore.1999. Marketing’s contribution to Society. Journal of Marketing63 (Special Issue): 198-218.
43.
Wood, Van R., and Scott J. Vitell.1986Marketing and economic development: Review, synthesis, and evaluation. Journal of Macromarketing5 (Spring): 28-48.
44.
World Bank.2001. World Development Report 2002: Building institutions for markets. New York: Oxford University Press.
