Abstract
This special issue will investigate the People’s Republic of China (PRC), Hong Kong, the Republic of China (Taiwan), and Chinese communities in Singapore, Malaysia, Philippines, Indonesia, and in major cities around the world. Recently, the PRC has spread its economic and political influence to the African continent and Latin America, while Taiwan and Singapore have become highly developed nations. In many respects the unique phenomenon of China and the Chinese is a living macromarketing laboratory. This special issue is intended to encourage marketing scientists and scholars from other disciplines to examine macromarketing dimensions of China and Chinese communities.
Articles published in the Journal typically address the interplay of marketing and society. Authors have examined marketing systems, socioeconomic development, market transition, ethics and distributive justice, marketing history, globalization, market competition, consumer vulnerability, environmental degradation/renewal/sustainability, marketing efficiencies in allocating resources, consumer and societal well-being, and quality of life. These and other topics in a Chinese context offer promise for contribution to this special issue. Related research themes may include, but are not limited to:
Advertising
Ancient or traditional markets and trading
Branding in China
Chinese brands
Chinese diaspora
Colonialism/Liberation
Corruption
Culture and consumption
Demographic trends
Ethnicity/Minorities
Export Processing Zones
Food Security
Foreign Direct Investment
Governance
Impact of ASEAN, WTO, UN, World Bank and relations with other countries/organizations
Labor issues
Land policy
Market clusters
Media
Retailing
Research methods
Rural Development
Sex roles
Trade
Urbanization
Conceptual or empirical papers are welcome. Manuscripts must be received no later than
Please submit completed manuscripts to the Journal’s manuscript submission site, http://mc.manuscriptcentral.com/jmk and indicate that your paper is intended for the special issue. Manuscripts guidelines are available at http://jmk.sagepub.com/. Questions concerning the appropriateness of particular papers should be directed to Pia Polsa (