Abstract
The 40th Annual Macromarketing Conference will assemble scholars in Chicago to explore, discuss and debate marketing challenges and solutions to the world's most vexing conundrums, including sustainability, socioeconomic-dysfunction, poverty, war, disenfranchisement, injustice, and societal angst and unhappiness. Participants are invited to submit competitive papers, working papers, abstracts or proposals for special sessions. Of particular interest is research that explores the themes listed below, as they pertain to core Macromarketing foci: the interactions of markets, marketing and society, and the subsequent extent to which individual, societal and global well-being are enhanced or hindered. Other topics and themes of relevance to Macromarketing are also welcome. Art & Aesthetics Critical Perspectives Culture & Macromarketing Disadvantaged, Disenfranchised & Vulnerable Groups Education & Pedagogy Emerging/Developing Markets Entertainment, Leisure & Sport Ethics & Social Justice Families & Communities Fashion Food Marketing Globalization Historical Research / History of Thought Marketing, Policy & Governance
Marketing Systems Methods/Metrics/Interpretations No-Growth Economy Positive Marketing Movement Poverty Quality of Life, Health & Wellness Resources Social Enterprise & CSR Social Marketing Subsistence Marketplaces Sustainability Technology & Marketing Transformative Research Transitioning Markets & Economies War, Civil Unrest & Failed States
For information pertaining to program changes, fees, conference registration, accommodations and other helpful material, please visit: http://macromarketing.org.
Loyola University Chicago, Water Tower Campus: www.youtube.com/watch?v=hCLCH0n4qhM
Get to know Chicago: www.youtube.com/watch?v=eqg_IlL7JDc; and http://www.youtube.com/watch?v=oA-9RLPRTY4