Effects of Head Nodding and Shaking Motions on Perceptions of Likeability and Approachability

Abstract

It has been demonstrated that bowing motion of computer-generated female three-dimensional figures enhanced perceived attractiveness. Given that nodding and shaking head motions are used as communicative signals, such as signals of approval (and denial), these motions could be expected to modulate perceived trait impressions of model faces. We used movie clips of the nodding and shaking head motions of computer-generated figures and examined the modulation effects of these motions on perceived trait impressions (i.e., attractiveness, likability, and approachability). The results showed that the nodding head motion significantly increased ratings of subjective likability and approachability relative to those of the shaking or control conditions, whereas the shaking motion did not influence the ratings. Furthermore, it was shown that a nodding head motion of the computer-generated models primarily increased likability attributable to personality traits, rather than to physical appearance. We concluded that head nodding motion is treated as information regarding approach-related motivations and enhances perceived likeability.

Keywords

head nodding head shaking trait impression approach and avoidance motivational tendency

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