Abstract
A renewed emphasis on behavioural traits has emerged as a means of explaining regional and local differences in economic performance and development. Given this, the aim of this study is to identify distinct local psychocultural behavioural profiles, and to examine the extent to which these are associated with economic growth. Combining theories of community culture and personality psychology into a holistic spatially oriented perspective, the paper argues that the types of human behaviour found across local places emerges from the co-evolution of cultural and personality factors. An empirical analysis of localities in Great Britain identifies and explores three underlying psychocultural profiles: Diverse Extraversion; Inclusive Amenability and Individual Commitment. It is found that inclusive amenable and individually committed psychocultural behaviour generally appear to hold back local economic growth, with the exception of recessionary periods. The reverse relationship is somewhat the case for diverse extravert behaviour. It is concluded that a better understanding of the holistic relationship and co-evolution of the cultural and psychological behavioural make-up of localities and regions has the potential to provide new insights into expected development outcomes as well as the forms of policy intervention that are required within regions and localities, each of which has its own individual psychocultural character.
Keywords
Introduction
Studies continue to find considerable and persistent differences in economic performance and development between and within regions and localities in nations (Guiso et al., 2008; Huggins and Thompson, 2016). These differences are often not possible to explain through spatial variations in traditional inputs such as labour and capital, even when accounting for human capital and knowledge production (Obschonka et al., 2015). This remains the case despite the burgeoning theoretical literature on regional and local economic growth and related concepts such as competitiveness and resilience (Martin and Sunley, 2017). Unfortunately, the presence of competing models may be leading to uncertainty relating to the appropriate variables to include in economic growth models for localities, regions or specific groups of regions (Crespo Cuaresma et al., 2014). Understandably, this gives rise to a lack of consensus with regard to the types of interventions that should be pursued, with policy sometimes perceived to be running ahead of theory (Martin and Sunley, 2015).
In recent years, a new emphasis on pyschocultural behaviour has entered the equation in terms of efforts that seek to explain regional and local differences in performance and development (Huggins and Thompson, 2017). Studies such as Tabellini (2010) find a connection between culture and institutions and the economic development of regions, whilst others, including Huggins and Thompson (2015a, 2016), find a link between socio-spatial community culture and a noted driver of economic performance, that is entrepreneurial activity. In this case, community culture may influence how resources such as physical capital, labour and human capital are utilised (Rauch et al., 2013), and even when traditional and some non-traditional inputs, such as knowledge flows, are held constant there are still considerable differences in economic growth rates across places (Davidsson and Wiklund, 1997). As such, it is important to consider these local or regional differences when determining policy, and therefore a place-based policy is likely to be appropriate more than place-neutral policies (Barca et al., 2012).
The aim of this study is to adopt a holistic perspective at the local level that considers specific configurations of human behaviour, which in combination influence the outputs attained (Rentfrow et al., 2013). In particular, it combines theories of community culture and personality psychology into a holistic spatially oriented perspective in order to identify the distinct psychocultural behavioural profiles present in localities across Great Britain. This psychocultural behavioural approach draws upon the interaction between the community culture apparent in these localities, which generates the social norms that influence the behaviour of individuals (Scott, 2008), and the personality traits of individuals located in these places. With regard to the latter, the inclusion of personality traits within the rubric of geographic psychocultural behaviour is a recognition of the growing research stream in psychology that utilises large personality sets in order to show the distinctiveness and meaningfulness of regional and local personality differences (Rentfrow et al., 2013, 2015; Obschonka et al., 2015, 2016). However, an outstanding gap in our knowledge is the extent to which the clustering of community culture and personality traits influences factors such as economic growth. In essence, this study seeks to identify the typical pattern of personality traits and culture that together builds the functional psychocultural character of a locality, and to test the extent to which this is associated with economic outcomes. In order to examine this relationship, the study attempts to answer the following research questions using data for Great Britain. (1) To what extent are local psychocultural profiles related to local development as captured by economic growth? (2) Do these psychocultural profiles influence the economic development of localities differently at different points within the economic cycle? (3) Is there an interaction between the psychocultural profile of places and processes of local economic convergence?
The study suggests that if there is a process of co-evolution between community culture and personality traits within a particular locality or region, then certain combinations of each will impact upon the economic performance of these places. Initially, the paper examines the existing literature to suggest how community culture and personality traits may co-evolve. Data is then used to examine whether this is the case in Great Britain and whether the distribution of psychocultural behaviour varies across local areas. The paper then seeks to establish whether any particular forms of psychocultural behaviour are associated with greater rates of economic growth.
Community culture, personality psychology and economic development
Studies have frequently found a role for personality traits, culture and institutions in determining economic growth, but equally it should be noted that there are important differences between each of these factors. In fundamental terms, these factors work at different levels of aggregation. Whilst personality traits are individually held, community culture concerns the shared values, beliefs and expectations of a group (Van Maanen and Schein, 1979). Alternatively, Hofstede (1980) refers to culture as systems of meaning within and across ascribed and acquired social groups, and the collective programming of the mind. Institutions, on the other hand, have been described as the rules of the game (Hwang and Powell, 2005). In the literature stemming from economic and political science, in particular, institutions act through rules, procedures and agreements (North, 1990).
It is becoming increasingly recognised that the individual actions leading to places being better positioned to take higher economic development roads are encouraged or limited by local and regional influences, whereby these influences are formed by the dominant cultural traits embedded in local communities (Storper, 2013). Furthermore, the role of institutions in development has been acknowledged, and it is, therefore, a fairly reasonable assumption to extend this to cultural influences. As well as the incentives and constraints that institutions and culture provide, they are themselves also reflective of human agency (Bristow and Healy, 2014). As such, a growing number of studies have considered the link between community culture and economic activities, and resultant rates of economic development (Huggins and Thompson, 2014; Tubadji and Nijkamp, 2015a, 2015b).
One of the most commonly analysed aspects of culture is social cohesion, which reflects the complexity of the cultural-economic growth relationship. Whilst studies such as Easterly et al. (2006) have found social cohesion, as captured by the lack of ethnic fractionalisation, to be positively associated with economic growth, and greater social cohesion is thought to reduce transaction costs and improve cooperation and information flows (Beugelsdijk and van Schaik, 2005; Kwon and Adler, 2014; Putnam et al., 1993). This is achieved through the generation of greater trust from the development of social capital (Dasgupta, 2011). Institutions associated with publically funded education may have a key role in developing the common social norms that benefit society (Gradstein and Justman, 2000). Such cooperation and collaboration are considered to be key components of the innovative activities required to achieve lasting economic growth (Rutten and Boekema, 2007). It is no surprise, therefore, that where deep divisions exist within communities these are often associated with poorer economic performance (Aghion et al., 2004). However, social cohesion may also have a downside when it leads to rent seeking behaviour by dominant groups and produces insider–outsider problems (Rodríguez-Pose and Storper, 2006).
Alongside the role of social cohesion, another group of studies inspired by Florida (2002a) have found that open tolerant societies grow faster, reflecting the attraction of both conventional human capital and a greater presence of the creative class (Florida et al., 2008). This may allow access to more ideas, but can also help exploit the knowledge held and developed within an area as more diverse sets of skills become available. Studies also suggest that migrants may be better placed to see the opportunities available by providing a fresh pair of eyes and drawing on international and extra-local networks (Levie, 2007). For example, Rodríguez-Pose and Hardy (2015) examine the link between diversity and entrepreneurial activity and find that place of birth diversity, rather than ethnic background, has the strongest relationship with entrepreneurship.
Nevertheless, empirical studies have provided mixed evidence, with some finding stronger rates of economic growth in cases where the membership of community groups reflects a greater level of cohesion (Guiso et al., 2004; Knack and Keefer, 1997; Zak and Knack, 2001), while others find little connection between stronger more closely bonded societies and greater economic success (Rodríguez-Pose, 2001). A further group of studies find evidence of a relationship between social capital and improved performance at the level of individual firms, but there is less evidence of this when considering a region or locality as a whole (Cooke et al., 2005). A potential explanation for the mixed results found by existing studies is that it is not always appropriate to study cultural dimensions purely in terms of one aspect, but rather through specific combinations. For example, social cohesion may have positive effects when combined with an openness to ideas, but equally could form a further barrier when combined with a limited acceptance of ideas from outside a community (Adler and Kwon, 2000). An important distinction can be made between bonding and bridging social capital (Putnam, 2000). Both forms of social capital are likely to have costs in terms of formation and maintenance, and whereas bridging social capital may reduce rent seeking activities and provide access to valuable knowledge to achieve economic objectives, bonding social capital may be better placed to achieve non-materialistic objectives, potentially at the expense of growth (Beugelsdijk and Smulders, 2003). This is one of the limitations of existing studies that the present study seeks to address.
An alternative explanation is that concepts such as social capital are often explored as unidimensional constructs, but in reality they have different components that should be considered from a holistic perspective. Seminal work by Coleman (1988) and Putnam et al. (1993) on conceptualising social capital recognises three components in the form of social trust, social norms and associational activity, but analyse one single measure of overall social capital (Bjørnskov, 2006). The argument is often made that repeated interactions through associational activity leads to greater social trust, which is termed the relational approach (Rutten and Boekema, 2012), but others suggest that at best this is only weakly related to generalised trust (Knack and Keefer, 1997). In a similar vein, Bjørnskov (2006) finds that only social trust is related to outcomes such as improved governance and life satisfaction. On the other hand, some studies find that associational activity, and the weak ties this generates, are of particular importance for economic activity related to innovation (Hauser et al., 2007). Furthermore, the form of social capital and associated policy interventions may also vary depending on the type of innovation sought, for example traditional, hidden or social (Murphy et al., 2016). The complexities of the association between cultural measures and economic performance measures are further compounded by studies that find links between economic growth and individualism and a lack of collectivism (Gorodnichenko and Roland, 2016; Huggins and Thompson, 2016) and more ‘masculine’ cultures (Huggins and Thompson, 2016).
In parallel with theoretical and empirical developments concerning the influence of culture on economic growth, another stream of literature has considered how individual behaviour may have an impact at the aggregate and spatial level (Obschonka et al., 2013; Stuetzer et al., 2016). There have long been studies within psychology and personality science with regard to the different personality traits possessed by individuals (Cattell, 1943). One of the most commonly utilised approaches is that associated with the Big Five framework, which consists of the identification and measurement of the following concepts: extraversion, agreeableness, conscientiousness, neuroticism and openness (Costa and McCrae, 1992). Studies have found that more extravert individuals tend to exhibit higher levels of sociability and energy, whilst prosocial behaviour as captured by the notion of agreeableness is found to be linked to factors such as social capital and reduced crime (Rentfrow, 2010; Rentfrow et al., 2008). Conscientiousness is associated with individual levels of organisation and self-discipline, with neuroticism reflecting differences in anxiety and depression. The concept of openness is associated with individual differences in curiosity and liberal values. Whilst such measures have traditionally been used to examine how particular personalities may lead to particular behaviour and outcomes at the individual level (Judge et al., 1999), the use of large surveys has allowed much bigger databases that compare personality traits across nations to be established (Schmitt et al., 2007). The size of these surveys has allowed an examination of the distribution of personality traits across different areas of countries such as the United States (Rentfrow, 2010; Rentfrow et al., 2009) and United Kingdom (Rentfrow et al., 2015).
Unlike cultural norms, which are formed at the group level, these personality traits are based on the individual, but where a place has a relatively larger proportion of individuals with particular types of personality, this may affect local or regional factors such as economic or other quality of life outcomes (Obschonka et al., 2013). Rentfrow et al. (2015) find a positive link between economic prosperity and openness and extraversion, whilst conscientiousness displays a negative association. This is interesting as Lee (2017) finds that conscientiousness in England and Wales is positively associated with innovation as captured by patenting activity, and more generally there is a recognition that activities such as innovation and entrepreneurship are likely to be promoted by certain cultural characteristics or the presence of particular personality traits (Wyrwich, 2015). As with community culture, the majority of psychological research has examined the impact of particular individual personality traits on a variety of outcomes in isolation. However, in order to move beyond these single variable perspectives at the local and regional level, there is a need for a more holistic conceptualisation of these factors (Rentfrow et al., 2013), especially as certain configurations of traits have been found to be good predictors of developmental outcomes such as: achievement at school (Hart et al., 2003); the development of social support networks (Caspi, 2000); older age health issues such as the prevalence of strokes and heart disease (Chapman and Goldberg, 2011); and the likelihood of having spells in unemployment (Caspi, 2000). Understandably, where such configurations are more prevalent in a locality or region it would be expected that community outcomes will differ.
Rentfrow et al.’s (2013) study introduced a spatially oriented perspective on personality psychology by finding and examining three spatial clusters across the United States described as: friendly and conventional; relaxed and creative; and temperamental and uninhibited. This study is one of the first to develop a holistic spatially oriented psychological perspective, and found numerous associations between the geographic clustering of personality types and economic outcomes. However, it does not account for the role of local cultural aspects when examining these relationships.
Towards a holistic perspective on the psychoculture of place
When examining the culture and personality traits present within a locality or region, studies have frequently noted that the two are likely to be closely linked, without explicitly examining this link. For example, in their study of voting patterns Rentfrow et al. (2009) suggest a bi-directional relationship between culture and the presence of particular personality traits. This is understandable given research suggesting that in the long-term the genetic and cultural evolution of humans is interactive, that is cultural-genetic co-evolution (Van den Bergh and Stagl, 2003). This co-evolution can be related to theories of ‘generation’ and ‘collective memory’, or as ‘generational units’ of meaningful collectives that move through time with high degrees of self-awareness (Lippmann and Aldrich, 2016). Given the above, it can be proposed that it is this interactive and co-evolving psychocultural behaviour, rather than an individual trait or aspect of community culture, that is most likely to be important for economic growth. In order to understand this co-evolution it is necessary to examine the mechanisms that have been suggested by previous studies linking the development of one to the other. First, those links stemming from culture and influencing personality are examined, and then those running in the opposite direction.
Initially, it should be recognised that personality traits are usually found to be stable or slowly evolving at the individual level (Cobb-Clark and Schurer, 2012). Rentfrow et al. (2015) highlight three routes that may result in differences in personality developing within countries or regions. These three mechanisms act through: traditions and social norms; physical environment; and selective migration. With regard to the first of these, community culture provides the social norms that may influence an individual’s attitude and behaviour (Hofstede and McCrae, 2004). This can include a pressure to conform and fit with the prevailing culture; for example exposure to a more diverse and tolerant population is found to be positively associated with greater acceptance and openness (Pettigrew and Tropp, 2006). Similarly, a prevailing culture that adheres to social rules is strongly linked to an individual’s habits and perceptions of others (Bourgeois and Bowen, 2001). The second mechanism, physical environment is less likely to be directly linked to community culture but can influence personality traits (van de Vliert, 2009) and the underpinning culture present (Huggins and Thompson, 2016). For example, agreeableness and conscientious may develop as a coping mechanism in challenging environments (Steel et al., 2008; Jokela et al., 2015). The third mechanism, selective migration, may also be linked to community culture, whereby migrant individuals base their choice of location on community cultures that provide a good psychological fit with their own personality traits. Indeed, Jokela et al.’s (2015) finding that those with high openness seek out communities with similar traits is consistent with this proposition.
As well as community culture influencing the personalities of those residing in these communities, it is just as plausible that personality at an individual level will affect the development of community culture through its influence on social norms and attitudes. Although a particular community culture may attract or dissuade the inward migration of certain personalities, once within a locality such personality traits may influence community culture evolution. This may be a slow process, but where, for example, a less socially cohesive community culture attracts individuals of a more extravert and less agreeable nature, such individuals are likely to reinforce the reproduction of existing social norms associated with such a local community culture. The potential for a reinforcing pattern to behavioural development is captured by studies such as Florida (2002b), which suggests that the presence of bohemians attracts other high-skilled individuals. This presumably operates through those pursuing a bohemian lifestyle helping to generate a tolerant community culture that does not exclude outsiders, particularly more extravert individuals who are willing to explore new ideas.
At the other end of the spectrum, where agreeableness is higher it is suggested that outward migration is reduced (Boneva et al., 1998; Jokela et al., 2008). This helps to generate a more socially cohesive society, potentially to such an extent that outsiders are excluded (Rodríguez-Pose and Storper, 2006). Societies with more bonding social capital have been found to place greater weight on non-materialistic outcomes and a higher value on family life (Beugelsdijk and Smulders, 2003), which may become engrained in the social norms of the community culture present. To complete the analysis of the relationships between personality and community culture, it is important to reiterate the role played by institutions. It has been recognised that collective community culture at an informal level is an influence on endogenously formed formal institutions (Easterly et al., 2006), as well as potentially compensating for cases where formal institutions in particular places are weaker (Gorodnichenko and Roland, 2016). Therefore, it is clear that institutions should be incorporated into empirical analyses.
Finally, whilst the empirical part of this study adopts a quantitative approach, the endogenous and holistic perspective provides an evolutionary and pluralistic element to the analysis that goes beyond the single variable approach employed by many quantitative studies (Pike et al., 2016). In terms of the mechanisms and processes through which the psychocultural profile of a place may impact upon development outcomes, it can be proposed that some psychocultural profiles may better facilitate the type of entrepreneurship and innovation that leads to economic growth (Hauser et al., 2007; Stuetzer et al., 2016; Wyrwich, 2015). The key point to stress here is that it is the combined and holistic psychological and cultural profile of localities and regions that is likely to shape development mechanisms and processes, as well as subsequent outcomes. Furthermore, the influence of the psychocultural profile of a place on economic outcomes may have a temporal variance, particularly with regard to macroeconomic cycles. In times of widespread rates of high economic growth, some local profiles may be better suited and positioned to capitalise on these positive economic conditions. Conversely, in times of recession and austerity, other types of local pyschocultural profiles may be better placed to foster resilience within a local economy (Martin and Sunley, 2017).
Data and methods
This section outlines the methodological approach adopted to quantitatively analyse how cultural and personality factors within a locality combine to form its holistic psychocultural profile, and to examine how this profile may relate to economic success.
Units of analysis and key measures
The empirical analysis of this study focuses on Great Britain, with a number of studies noting that there are considerable and persistent differences in the economic success of localities within the nation (Gardiner et al., 2013). The main spatial level of analysis used in this study is the local authority district level, which offers an appropriate social habitat to understand the relationship between psychological, cultural and economic behaviour (Huggins and Thompson, 2016; Rentfrow et al., 2015; Tabellini, 2010). In total, there are 380 localities at this level of spatial disaggregation, but due to some missing data 374 are examined in this study (see the online Appendix for further detail).
The measures of economic performance utilised here are growth in gross value added (GVA) and gross disposable household income (GDHI). Alternative measures could have been justified as more appropriately capturing the economic well-being of those living in each locality, such as unemployment rates, average earnings, or measures that also account for the distribution of earnings. It could be argued that alternative measures capturing well-being or happiness directly may be even more appropriate (Pike et al., 2007). Nevertheless, GVA, and at a national level GDP, are the most commonly targeted measures of economic success. Alternatively, GDHI may provide a measure of economic success that more strongly captures the welfare of resident populations after accounting for taxes and government transfers. The growth in these values is investigated for the period 2002–2015, for which all data required is available in a consistent manner. As the Great Recession occurred within this period, the study also considers a number of sub-periods: prior to the recession 2002–2007; the main Great Recession period and downturn 2007–2011; and the initial recovery 2011–2015 (see the online Appendix for further detail). Although personality and culture are suggested to evolve slowly (Cobb-Clark and Schurer, 2012), examining this post recessionary period benefits from having greater confidence in the direction of causality, as the majority of data used to create the personality and cultural variables is from the beginning of this period.
The measures of personality utilised in this study are the Big Five Personality dimensions: extraversion; agreeableness; conscientiousness; neuroticism (emotional stability); and openness (John et al., 2008). The Big Five Personality traits were developed from an analysis of the natural language terms people use to describe themselves, building on the early work of Cattell (1943). Tupes and Christal (1961) used a variety of samples to examine the relationships between those traits identified by earlier work and concluded that they could be captured within five factors. As such, the Big Five allow previously developed measures of personality to be integrated within each through the provision of a set of clear and easy to interpret measures (John and Srivastava, 1999). Therefore, this study adopts the Big Five Personality approach to capturing personality traits given the widespread use of these measures in the empirical literature on personality traits. This wide usage has ensured that considerable work has been undertaken in developing and testing instruments to capture personality traits of this kind (Credé et al., 2012). The personality trait data used in this analysis was captured through the British Broadcasting Corporation’s (BBC) Lab UK website as part of the BBC’s and the University of Cambridge’s Big Personality Test project (see the Online Appendix for further detail). The socio-spatial community culture measures are based on those used by Huggins and Thompson (2016), which are indicators developed using secondary data to create five dimensions of community culture: engagement with education and employment; social cohesion; feminine and caring activities; adherence to social rules; and collective activities (see the Online Appendix for further details).To match the personality trait and community culture measures, data are captured for the 2010–2011 period.
Psychocultural profiling and economic performance
As already indicated, there are potentially bi-directional relationships between community culture and personality traits. For example it is expected that certain types of community culture will lead to a greater presence of individuals with particular personality traits through both social pressure and selection via migration, and similarly personality traits will play a role in shaping the development of community culture. It is also likely that particular aspects of community culture will complement one another, as will particular personality dimensions. Within the current dataset, it is not possible to disentangle whether personality traits have led to a particular community culture developing, or whether the underlying community culture has attracted particular personality types, but it is predicted that certain combinations of community cultural dimensions and personality traits will develop together. These forms of psychocultural behaviour are the focus of this study.
Given the lack of existing work indicating the type of behaviour that may form as a result of both psychological and cultural factors, an exploratory principal components analysis (PCA) is applied to identify the forms of psychocultural behaviour present across Great Britain. This process identifies the common variance in the community culture and personality variables across localities, allowing a determination of those combinations of both that are likely to coexist within localities. The number of aggregate forms of psychocultural behaviour extracted is determined by the Kaiser criterion of selecting those components with Eigenvalues of 1 or greater. In order to generate more easily definable psychocultural forms of behaviour a varimax rotation is used. The Anderson–Rubin approach is used to generate non-correlated scores to lessen issues of collinearity when conducting multivariate analysis.
The study utilises both bivariate and multivariate approaches to analyse the relationship between GVA and GDHI growth with the psychocultural behaviour variables created. Initially, correlation statistics are used to analyse any relationships between the psychocultural behaviour variables generated from the PCA and local economic growth rates. Given that economic growth in a locality is also likely to be affected by a number of other factors, it is necessary to determine whether the psychocultural behaviour measures are significantly related to growth or whether those localities with particular characteristics are also those with other characteristics associated with growth. In particular, the study draws upon the literature that has examined the convergence of national or regional economies (Breinlich et al., 2014). Given the assumptions of diminishing returns to inputs such as labour and capital and that no other factors play a role, it expected that weaker localities will grow more quickly than stronger localities as they converge to a common steady state growth rate (Barro and Sala-i-Martin, 1991). To capture this, the following relationships are estimated
Without other controls, Barro and Sala-i-Martin’s (1991) approach would assume that the steady state of growth is consistent across all regions or nations being examined, but Gennaioli et al. (2014) find that controlling for regional fixed effects increases convergence. In other words, there is conditional convergence to different steady states of growth after controlling for regional and local characteristics. The psychocultural variables could influence these differences as captured in equation (1) above, but as well as examining the direct influence of the psychocultural measures on economic success, the study also examines whether these local attributes influence the convergence/divergence relationship. This allows for the possibility that particular cultural or personality traits may influence opportunity perception/exploitation (Wyrwich, 2015) or the ability to withstand shocks (Huggins and Thompson, 2015b). This requires an interaction of the psychocultural variables with the initial economic success measure
For the purpose of simplicity and clarity, the individual psychocultural variables are interacted with the initial level of economic success in separate specifications.
Control variables
Following Barro and Sal-i-Martin (1991), we control for the initial employment structure by including a measure of employment within key sectors. It is not possible to fully disaggregate local employment due to missing data quickly becoming a problem. Therefore, a variable capturing the proportion of employment in the manufacturing sector is included (Power et al., 2010). A variable is also included to capture the proportion of employment in the finance sector, given its association with rapid growth and role in the Great Recession (Gardiner et al., 2013).
A further control is included for population density to capture the effects of agglomeration (Storper, 2010). Finally, to complement the measures of psychocultural behaviour a variable is included to capture the quality of more formal institutions. The measure used follows Huggins and Thompson's (2016) approach of adjusting Charron et al.’s (2014) EU regional measure of quality of government. This is generated by using a combination of the World Bank’s Governance Indicators measured at the national level (Kaufmann et al., 2009) and a citizen survey capturing the rating of education, health care and law enforcement services at the regional level in terms of their quality, impartiality and corruption. The local level adjustments utilised are based on satisfaction surveys and measures of pressures on these services.
Results
Before examining how the socio-spatial community culture and personality psychology variables may combine and evolve together to characterise different behaviour across localities, it is worth considering the relationships between the variables (online Appendix Table A1 presents the Pearson correlation coefficients for the relevant measures). In general, it appears that different aspects of personality and community culture are related to one another. This is consistent with previous literature indicating the routes that the two may follow to influence one another’s development, leading to localities holding particular combinations of complementary personality and community culture traits (Boneva et al., 1998; Hofstede and McCrae, 2004).
PCA is utilised to determine the existence of any combinations of community culture and personality that appear to be in close association, allowing the identification of psychocultural types. The PCA yields three components extracted with Eigenvalues greater than 1 (Table 1). The first component appears to describe a psychocultural behavioural profile that can be termed as ‘Inclusive Amenability’, as it has high levels of agreeableness, conscientiousness, social cohesion, femininity and caring activities and adherence to social rules, but low levels of openness. Behaviour related to the ‘sticking to rules’ may attract those indivuduals who are conscientious to a locality or promote such behaviours within the existing population (Bourgeois and Bowen, 2001). This psychocultural behaviour is least evident in Greater London and more prevalent in the North of England, Scotland and South Wales (see online Appendix Figure A1). Higher levels tend to be found in more rural localities such as West Somerset (South West England), with larger urban areas displaying less evidence, which could again reflect the selective migration of more ambitious individuals to more dynamic economies (Boneva et al., 1998), or conditioning by the economic conditions (Jokela et al., 2015; Steel et al., 2008).
Principal components analysis rotated component matrix of socio-spatial community culture and personality psychology variables.
The second component displays low openness, high social cohesion, and little evidence of extraversion or collective activities. It also has a large positive loading from engagement with education and employment, and whilst having a degree of agreeable and conscientious traits, this psychocultural profile places an emphasis on individualism, with less evidence of caring socially for others. Given this, component 2 is termed ‘Individual Commitment’, with its characteristics likely to be manifest through relatively low levels of altruistic behaviour or consideration for wider well-being (Huggins and Thompson, 2012). High levels of individual commitment are found around (but not within) London, diminishing towards more peripheral regions such as Scotland (particularly, the central belt), Wales (North and South), and the North East of England.
Component 3, termed ‘Diverse Extraversion’, is positively associated with extraversion, openness and displays low social cohesion. Conscientiousness and adherence to social rules are less evident than in the other two components. Neuroticism is also low. This psychocultural profile might be seen as linked to creativity and innovation, with greater bridging social capital formed (Hauser et al., 2007; Putnam, 2000), and an openness to new ideas and people (Florida et al., 2008; Levie, 2007). The highest levels found for this psychocultural behaviour are in parts of London and the M3 and M4 motorway corridors stemming from London. Not all of Greater London has uniformly high levels of this psychocultural behaviour, with the east of London displaying lower levels. There are, however, surprisingly higher levels found in some rural areas such as Perth and Kinross in Scotland and Harrogate in Yorkshire and Humber, which may reflect commuter belts for cities such as Edinburgh and Leeds respectively. Lower levels of this psychocultural behaviour are found in the East Midlands, especially localities such as Boston and those around Nottingham such as Gedling.
Economic growth and psychocultural behavioural profiles
The previous subsection found that the distribution of personality psychology traits and community culture generate three distinct forms of psychocultural profiles with differing patterns across the British localities. Given the success of the dominant regions of London, the South East and East of England it may be expected that localities displaying higher levels of Individual Commitment and Diverse Extraversion would be the most successful drivers of economic growth. Individually Committed psychocultural characteristics may promote some activities associated with growth as they incorporate the higher conscientiousness that Lee (2017) associates with innovation. However, adherence to social rules is high, which some suggest does not benefit entrepreneurial activities (Huggins and Thompson, 2016; Obschonka et al., 2013, 2015; Rentfrow et al., 2015). On the other hand, Diverse Extraversion is high in extraversion and openness, low in neuroticism, which are characteristics linked with entrepreneurial cultures (Obschonka et al., 2013, 2015).
Although possibly lowering transaction costs (Beugelsdijk and van Schaik, 2005), Inclusive Amenable psychocultural behaviour may support broader measures of well-being rather than economic growth (Beugelsdijk and Smulders, 2003). It is also important to recognise that localities with this particular psychocultural profile may enjoy better access to factors such as social capital, although one should distinguish between the bonding social capital that may be promoted by such a psychocultural profile and the bridging social capital that may provide access to more valuable knowledge (Putnam, 2000).
To obtain an initial understanding of the relationship between the types of psychocultural profile and economic growth online Appendix Table A2 reports the Pearson correlation coefficients, including the other control variables utilised in the regression analysis. Tables 2 and 3 report the regressions of GVA and GDHI growth, respectively for 2002–2015 and the three sub-periods. For both sets of regressions, the F-tests indicate that the coefficients are collectively significant from zero. The proportion of variance explained varies from 9% (GVA 2007–2011 growth) to over a third (GDHI 2002–2015 growth).
Regressions of local authority district gross value added (GVA) growth.
Note: p-Values in parentheses. Coefficients significant at ***0.1% level, **1% level, *5% level, †10% level. AIC: Akaike Information Criterion; SIC: Schwartz Information Criterion.
Regressions of local authority district gross disposable household income (GDHI) growth.
Note: p-Values in parentheses. Coefficients significant at ***0.1% level, **1% level, *5% level, †10% level. AIC: Akaike Information Criterion; SIC: Schwartz Information Criterion.
As shown in Table 2, Inclusive Amenable behaviour has a significant negative association with economic growth for the full period and three sub-periods at the 1% significance level or better. Given the nature of this psychocultural profile, this may reflect localities where this behaviour is more prevalent placing greater importance on broader non-economic development outcomes. This confirms the need to consider the constitution of development from the perspective of those experiencing it (Pike et al., 2007). It may also be the case that psychocultural behavioural profiles develop to cope with more challenging environments (Jokela et al., 2015; Steel et al., 2008). Interestingly, Individually Committed behaviour shows a significant negative relationship for the 2007–2011 pre-recession period (0.1% significance). However, for the period as a whole, and the recession period itself, no significant relationship is found. In the period after the recession, the relationship with GVA growth becomes positive. This may reflect a behavioural profile promoting hardworking and tenacious tendencies, which are likely to be particularly important when trying to make the most of opportunities in periods of uncertainty (Lee, 2017). It is also consistent with the finding that conscientiousness is positively linked to the long-term survival of businesses (Ciavarella et al., 2004). Diverse Extravert behaviour shows a positive and significant relationship for all periods with the exception of the period 2002–2007. Again, this is consistent with those studies that note the importance of being open to other individuals and ideas (Florida, 2002a; Levie, 2007). Such a relationship during the recessionary period may reflect the benefits of openness with respect to managing uncertainty (Hodson and Sorrentino, 1999).
The coefficient on initial GVA is negative and insignificant, suggesting that after controlling for other influences on growth there is no convergence between British localities over the period in question. Alongside explanations associated with agglomeration, specialisation and increasing returns (Storper, 2010), the coping mechanisms associated with inclusive amenable behaviour may boost well-being in those localities with lower wealth (Jokela et al., 2015; Steel et al., 2008). However, they may also become part of the problem in terms of preventing growth in subsequent periods. Interestingly, more rural areas display greater growth prior to the recession, which may reflect the legacies of deindustrialisation for many British cities (Power et al., 2010). Understandably, it is those areas with greater labour market exposure to the finance sector that had lower growth during the recession period.
The GDHI growth results in Table 3 present a similar picture to those relating to GVA growth, but with the psychocultural components displaying stronger relationships. This is likely to be reflective of the closer association with the population’s economic prosperity, rather than the wealth extracted by employers and their shareholders. When examining the sub-periods, weaker relationships are found during the recessionary period. With the exception of this period, Diverse Extraversion is associated with stronger growth in GDHI, whilst a more inclusive and amenable psychocultural behavioural pattern appears to limit economic prosperity. In this case, localities may be seeking to achieve different forms of development, but given that Huggins and Thompson (2012) find a positive link between some broader measures of well-being and competitiveness, it is unclear whether these forms of behaviour will achieve positive economic outcomes. This relationship does weaken in the recessionary period, which may reflect a form of behavioural resilience, and as with the results presented in Table 2, Individual Commitment appears to have aided the resilience of local economies in terms of allowing greater bounce-back with regard to economic performance (Martin and Sunley, 2017).
Although not reported in full here (but available in the Online Appendix), the estimations are repeated with GVA per capita growth (online Appendix Table A3) and GDHI per capita growth (online Appendix Table A4) as the dependent variables. For Diverse Extraversion and Inclusive Amenability similar patterns are found, with the former supporting higher growth and the latter restricting it. To account for the influence of commuter patterns, the Online Appendix also includes results using a restricted sample of travel to work areas. For GVA growth (online Appendix Table A5) and GVA per capita growth (online Appendix Table A6), the reduced sample size appears to limit the significance of results. However, in both cases it is again found that Individual Commitment appears to help localities recover from recessions, whilst having a negative relationship in the period prior to the recession. This highlights that local psychocultural profiles are likely to have differing economic impacts at different times during macroeconomic cycles. Equivalent results for GDHI growth (online Appendix Table A7) and GDHI per capita growth (online Appendix Table A8) largely repeat the patterns found in the earlier results.
Regressions are also performed whereby the initial GVA and GDHI are interacted with the psychocultural profile variables for GVA and GDHI growth, respectively (online Appendix Tables A9 and A10). With regard to GVA growth, a positive interaction is found for Diverse Extraversion, suggesting that higher levels of such behaviour may promote a process of divergence. In the case of Inclusive Amenability, a negative interaction is found, indicating processes that promote conditional convergence. In general, the patterns are similar for GDHI growth, with Diverse Extraversion encouraging divergence, and Inclusive Amenability promoting conditional convergence.
Conclusions
Rather than study aspects of socio-spatial community culture and personality psychology independently, this study has examined the means by which the community culture and personality traits of localities holistically combine in the form of local psychocultural profiles that influence the economic growth they experience. The study initially set out to ascertain whether or not there are any relationships present between community culture dimensions and personality traits. It is found that complementary community cultures and personality traits reinforce one another to create quite distinct psychocultural behavioural profiles (Boneva et al., 1998; Hofstede and McCrae, 2004; Rentfrow et al., 2013). Three forms of psychocultural behavioural profile are identified. Whilst one, Diverse Extraversion, displays lower levels of social cohesion and neuroticism and higher levels of extraversion and openness, the other psychocultural profiles display higher levels of agreeableness, social cohesion and collective traits – defined as Inclusive Amenability – or independent and self-sufficient characteristics, defined as Individual Commitment.
Although individual aspects of community culture and personality psychology traits have been linked to local economic activities and growth (Huggins and Thompson, 2015a; Obschonka et al., 2015; Stuetzer et al., 2016), it can be concluded that they may be even more strongly influenced by combinations that generate specific forms of a holistic psychocultural behavioural profile (Rentfrow et al., 2013). Overall, the results provide support for advocates of more competitive freer market approaches to society and the economy in the form of diverse and extravert behaviour. The alternative forms of psychocultural behavioural profile – Inclusive Amenability and Individual Commitment – are generally negatively associated with rising living standards during periods of national economic growth. However, during the recessionary period, this relationship largely disappears, and after the recession it is reversed for Individual Commitment, which is consistent with properties of resilience in the form of bounce-back (Martin and Sunley, 2017). Equally, Inclusive Amenability is found to promote conditional convergence, suggestive of such psychocultural behaviour that is more appropriate for struggling regions.
With regard to policies for promoting local economic, growth, engineering a particular psychocultural behavioural profile is clearly not something that policymakers can achieve overnight. However, the education system could be used to encourage the development of individuals more willing to express themselves, question rules and be open to new ideas. Such programmes are likely to be embedded within the citizenship and creativity elements of the curriculum, although there are debates concerning whether citizenship classes are already trying to achieve too wide a spectrum of results (Tonge et al., 2012). Studies on entrepreneurship education have often advocated the use of entrepreneurs to act as role models (Kwong et al., 2012). However, the evidence presented here suggests that such a role should focus on different aspects in different locations. Where Diverse Extravert behaviour is more prevalent the importance of organisation and work ethic may be emphasised, whilst in areas of high Individual Commitment the creative and rule breaking aspects may be the focus. Fundamentally, different psychocultural behavioural profiles are likely to encourage different forms of development, and policymaking should, as far as possible, account for both. Indeed, this study has shown that grand visions to reinvigorate large national economies such as United Kingdom are unlikely to be successful if they are not tailored to account for the particular psychocultural behavioural profiles of local populations. It has also indicated that it is not necessarily individual personality traits or community culture components that are important, but the holistic psychocultural behavioural profile that stems from these components.
Finally, this study does have limitations that future research is advised to explore and account for in more depth. Like most studies that incorporate the geography of personality, the study utilises the mean values for the personality traits. However, the distribution of personality traits is also likely to be of importance (Mathieu et al., 2014), and future studies should seek to explore the dispersion of personality traits. This aligns with research that has examined the impact of personality fit on well-being (Jokela et al., 2015). For example, given the importance of openness and diversity, there is an implication that localities may not just benefit from having greater diverse extraversion per se, but in the way this diverse extraversion also allows the flourishing of other forms of behaviour through greater tolerance (Florida, 2002a, 2002b). Other directions for future research would be to develop longitudinal datasets of personality to help examine the coevolution of culture and personality with more causal clarity.
Supplemental Material
Online Appendix -Supplemental material for Human behaviour and economic growth: A psychocultural perspective on local and regional development
Supplemental material, Online Appendix for Human behaviour and economic growth: A psychocultural perspective on local and regional development by Robert Huggins, Piers Thompson and Martin Obschonka in Environment and Planning A: Economy and Space
Footnotes
Declaration of conflicting interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
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References
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