Bauman has repeatedly expressed his reservations about the indiscriminate use of digital technologies that allow communication without involvement or responsibility. They lead to the destruction of privacy, in the search for the affirmation of individuality in a virtual community. The more intimate the confessions, the better, in order to arouse interest and collect likes. On the other hand, digital devices allow for social control to which individuals voluntarily submit. Everyone carries around their own personal Panopticon, Bauman observes, through which they can be tracked and monitored, at the expense of personal freedom.
