Les facteurs qui influencent la fidélité des clients qui achètent sur Internet

Abstract

La concurrence intense et omniprésente qui règne sur le réseau Internet motive les entreprises virtuelles à tout mettre en œuvre pour fidéliser leurs clients. La présente étude empirique démontre que la fidélité des consommateurs qui achètent en ligne dépend principalement de la fiabilité et de l'expertise de l'entreprise, de sa sélection de produits et services, ainsi que de sa capacité à faire gagner du temps à ses clients. Des recommandations stratégiques et des voies de recherche sont proposées.

Keywords

Fidélité marketing analyses statistiques Internet commerce électronique

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