Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

BIBLIOGRAPHIE: Advertising and the mind of the consumer — What works,what doesn't and why

Recherche et Applications en Marketing (French Edition)

Journal indexing and metrics

Journal Homepage Submission guidelines

Restricted access

Book review

First published online December, 2002

BIBLIOGRAPHIE: Advertising and the mind of the consumer — What works,what doesn't and why

Volume 17, Issue 4

https://doi.org/10.1177/076737010201700407

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Available access

Strategic use of Supplementary Protection Certificates (Part 2)

Available access

Legiticimacy and Authenticity of Ethnic Affiliations: The Case of Regionalism

Restricted access

Book Review: The Economics of Staging the Olympics: A Comparison of the Games 1972–2008

Restricted access

Some consumer product marketing dilemmas