Tentations et mesures de prévention délivrées par l’industrie du jeu : Effets principaux et interactifs sur les joueurs

Abstract

Notre étude examine les effets des messages pro- versus- anti-jeu en provenance de l’industrie du jeu. De façon paradoxale, les messages anti-jeu accroissent l’intention de jouer des joueurs, de même que les messages pro-jeu. Les implications de ces résultats en termes de politique publique ouvrent la discussion.

Keywords

jeu de hasard et d’argent messages préventifs prévention publicité théorie du fruit avarié

Get full access to this article

View all access options for this article.

References

Agostinelli

Grube

(2002) Alcohol counter-advertising and the media: A review of recent research. Alcohol Research & Health 26(1): 15–21.

Amey

(2001) People’s participation in and attitudes to gaming, 1985-2000. Research report, Wellington, New Zealand: Department of Internal Affairs.

Baumeister

Bratslavsky

Finkenauer

. (2001) Bad is stronger than good. Review of General Psychology 5: 323–370.

Binde

(2007) Selling dreams — Causing nightmares? On gambling advertising and problem gambling. Journal of Gambling Issues 20: 167–192.

Binde

(2009) Exploring the impact of gambling advertising: An interview study of problem gamblers. International Journal of Mental Health & Addiction 7(4): 541–554.

Blaszczynski

Nower

(2002) A pathways model of problem and pathological gambling. Addiction 97(5): 487–499.

Bloch

Ridgway

Dawson

(1994) The shopping mall as consumer habitat. Journal of Retailing 70 (1): 23–42.

Bushman

Stack

(1996) Forbidden fruit versus tainted fruit: Effects of warning labels on attraction to television violence. Journal of Experimental Psychology: Applied 2(3): 207–226.

Brown

Stayman

(1992) Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of Consumer Research 19: 34–51.

10.

Canadian Gaming Association (2008) Employment impact of gaming industry in Canada much greater than previously understood. Disponible en ligne: www.canadiangaming.ca/news-a-articles/cga-media-releases.html?start=18 (téléchargé le 3 Novembre 2013).

11.

Christenson

(1992) The effects of parental advisory labels on adolescent music preferences, Journal of Communication 42: 106–113.

12.

Crowley

Hoyer

(1994) An integrative framework for understanding two-sided persuasion. Journal of Consumer Research 20:561–574.

13.

Currie

Hodgins

Casey

. (2012) Examining the predictive validity of low-risk gambling limits with longitudinal data. Addiction 107(2): 400–406.

14.

Derevensky

Alissa

Gupta

. (2010) An empirical study examining the impact of gambling advertisements on adolescent gambling attitudes and behaviors. International Journal of Mental Health & Addiction 8 (1): 21–34.

15.

Farrelly

Healton

Davis

. (2002) Getting to the truth: Evaluating National Tobacco Countermarketing Campaigns. American Journal of Public Health 92 (6): 901–907.

16.

Golmier

Chebat

Gélinas-Chebat

(2007) Can cigarette warnings counterbalance effects of smoking scenes in movies?. Psychological Reports 100: 3–18.

17.

Grant

Kim

(2001) Demographic and clinical features of 131 adult pathological gamblers. Journal of Clinical Psychiatry 62(12): 957–962.

18.

Griffiths

(2005) Does gambling advertising contribute to problem gambling?. International Journal of Mental Health & Addiction 3: 15–25.

19.

Hair

J F

Anderson

Tatham

. (1992) Multivariate Data Analysis. New York: Macmillan.

20.

Korn

Hurson

Reynolds

(2003) Commercial Gambling Advertising: Possible Impact on Youth Knowledge, Attitudes, Beliefs, and Behavioural Intentions. Research report, Guelph: Ontario Problem Gambling Research Centre.

21.

Lee

Lemanski

Jun

(2008) Role of gambling media exposure in influencing trajectories among college students. Journal of Gambling Studies 24(1): 25–37.

22.

Lemarie

Chebat

(2013) Resist or comply: Promoting responsible gambling among youth. Journal of Business Research 66(1): 137–140.

23.

Orford

Griffiths

Wardle

. (2009) Negative public attitudes towards gambling: Findings from the 2007 British gambling prevalence survey using a new attitude scale. International Gambling Studies 9: 39–54.

24.

McMullan

Miller

(2009) Wins, winning and winners: The commercial advertising of lottery gambling. Journal of Gambling Studies 3(25): 273–295.

25.

Mizerski

Miller

Mizerski

. (2004) The stochastic nature of purchasing a state’s lottery products. Australasian Marketing Journal 12(3): 56–69.

26.

Mizerski

(2001) The effect and implications for a stochastic pattern of lotto game play. International Gambling Studies 1: 132–149.

27.

Monaghan

Derevensky

Sklar

(2008) Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimise harm. Journal of Gambling Issues 22: 252–274.

28.

Moore

Ohtsuka

(1997) Gambling activities of young Australians: Developing a model of behaviour. Journal of Gambling Studies 13(3): 207–236.

29.

Pechmann

Knight

(2002) An experimental investigation of the joint effects of advertising and peers on adolescents’ beliefs and intentions about cigarette consumption. Journal of Consumer Research, 29: 5–19.

30.

Preacher

Hayes

(2004) SPSS and SAS Procedures for Estimating Indirect Effects in Simple Mediation Models, Behavior Research Methods. Instruments and Computers, 36(4): 717–31.

31.

Rucker

Petty

Brinol

(2008) What’s in a frame anyway? A meta-cognitive analysis of one versus two sided message framing on attitude certainty. Journal of Consumer Psychology 18: 137–149.

32.

Statistics Canada (2010). Gambling 2010. Disponible en ligne: www.statcan.gc.ca/pub/75-001-x/2010108/pdf/11297-eng.pdf (téléchargé le 3 Novembre 2013).

33.

Stead

Gordon

Angus

. (2007) A systematic review of social marketing effectiveness. Health Education 107(2): 126–191.

34.

Shapiro

(1999) When an ad’s influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incidental ad exposure. Journal of Consumer Research 26: 16–36.

35.

Stayman

Batra

(1991) Encoding and retrieval of ad affect in memory. Journal of Marketing Research 28(2): 232–239.

36.

The Economist (2010) You bet. Attempts to ban online gaming are doomed to fail. Better to legalise, tax and regulate the habit. Disponible en ligne: www.economist.com/node/16539402 (July 8) (téléchargé le 5 Novembre 2011).

37.

Wright

K B

(2005) Researching Internet-based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Publié en ligne le 23 juin 2006. https://dx-doi-org.web.bisu.edu.cn/10.1111/j.1083-6101.2005.tb00259.

38.

Wood

Williams

R J

(2009) Internet Gambling: Prevalence, Patterns,Problems, and Policy Options. Research report, Guelph: Ontario Problem Gambling Research Centre.

39.

Zhang

(2004) Over- or under-advertising by state lotteries.Thèse de doctorat: Department of Economics, University of Maryland.

40.

Zhao

Lynch

Jr Chen

(2010) Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research 37: 197–206.